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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Elemental analysis of the flat display devices for urban mining
Štípek, Radek ; Strnad, Ladislav (advisor) ; Mihaljevič, Martin (referee)
aaaaaRare earth elements (Sc, Y and group 15 lanthanides) and their compounds currently have significant practical use in metallurgy, glass industry, as highly active catalysts for the production of so-called. NiMH batteries, alloys for the manufacture of permanent magnets and e.g. moderators rods in the nuclear energy, but above all they have an irreplaceable role in modern electronics for phosphors TV screens, CRT earlier today, PDP and LCD monitors and displays, tablets, mobile phones etc., which give them a high-quality picture and sound. Unlike most base and precious metals are concentrated in the conquerable ore deposits, occur in the form of compounds as part of mixed minerals in the rarely economically exploitable concentrations, a mining and processing is costly and negative impacts on the environment, paradoxically towards the title but their overall content in the crust is relatively high, the average concentration in the range of about 150 to 220 ppm. The main world producer of REE, China, in 2010, significantly reduced exports by 40 %, making prices of some REE increased up to 1500 % during the month. Demand for REE is growing, so often talks about the recycling of valuable materials back into production, as called. "Urban mining", ie "urban mining", thereby reducing the amount of...
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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Efficiency of investment metals and coins analysis
Tůmová, Kateřina ; Musílek, Petr (advisor) ; Stádník, Bohumil (referee)
This project deals with historical precious metals price development as gold, silver, platinum and palladium in connection to analysis of the precious metals investment benefits. There are discussed international market prices and retail prices as well. There is also mentioned the issue of price structure from the premium and other costs point of view, including possible risks coupled with investment. Approximated are also basic terms and forms of investment metals, alternative options of precious metals investment as well. The project also includes the issue of tax investment aspects and other advantages connected to it. Further there is indicated medial disinformation criticism and insufficient legal support for customers investing to the precious metals.
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commodity futures on precious metals
Schwartz, Peter ; Málek, Jiří (advisor) ; Paholok, Igor (referee)
The aim of the thesis is to clarify the importance of diversifying investment portfolios with the help of precious metals at the present time and to analyze the fluctuation of precious metals market in terms of demand, supply and price developments. The core of the thesis focuses on analysis of the market of precious metals from 1998 to 2011 The used work method is comparison of precious metals between themselves and the world stock indices, the method of analysis in separate calculations of indicators, the method of deduction from the results of calculations.
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Růst cen drahých kovů
Krčmař, Jan ; Kollár, Miroslav (advisor) ; Fiala, Martin (referee)
Tato práce se zabývá růstem cen drahých kovů a zaměřuje se na zlato, stříbro a platinu. Nejprve popisuje rozdělení komodit, mezi které tyto vzácné kovy patří. Ceny sledovaných kovů za posledních 10 let rostou a tato práce hledá důvody tohoto růstu. Cena se na trhu tvoří vztahem mezi nabídkou a poptávkou. Proto u každého kovu sleduji jak jeho těžbu (nabídku), tak i jeho využití (poptávku). Čína a Indie patří mezi největší poptávající země zlata a stříbra, a proto se jim věnuji podrobně. Na konci každé kapitoly uvádím důvody růstu cen jednotlivých kovů a zkoumám vztahy mezi nimi.
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