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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Competency profile of PR professional in sport
 Gazdíková, Lenka ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Competency profile of PR professional in sport Objective: The objective is to identify competencies required to a position of PR professional in sport. The aim of a survey is to verify the level of competencies which follows compiling competency profile and comparison with existing profile of PR specialist. Methods: The objective is achieved using survey, interview and analysis of competency models database. Results: The result of this paper is competency profile of PR professional in sport, which contains competencies divided into several sectors and their required level. Key words: Public relations, PR professional, sport PR, competence
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