National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of the Family-owned Company Differentiation Strategy
Bělová, Zuzana ; Ing. Alena Hanzelková, Ph.D., MBA (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.
Proposal of the Family-owned Company Differentiation Strategy
Bělová, Zuzana ; Ing. Alena Hanzelková, Ph.D., MBA (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.

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