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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
 Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
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The legal protection of the consumer focused on regulation of alcoholic beverages advertising and usage
 Pekárek, Kamil ; Boháček, Martin (advisor) ; Winter, Filip (referee)
Thesis deals with problems in legal as well as non legal regulations of alcohol usage in Czech Republic. I analyse the development of laws and current version of legal regulations on alcohol availability for young people in Czech Republic. I compare the Czech legislative to legislative in other countries. I analyse different approach to alcohol drinking in varied societies. During work on the diploma thesis, the Czech government declared a prohibition on alcohol trade. I evaluate the Czech approach and compare this prohibition with prohibitions in other countries. Finally, I evaluate Czech regulations of alcohol advertisments, and describe several court decisions (and self-regulatory board decisions) in alcohol advertising. The aim of thesis is to find the positive and negative aspects of legal and non-legal regulations in individual countries and propose new solutions to current alcohol problems.
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The legal protection of the consumer focused on regulation of smoking and regulation of tobacco products advertising
 Pekárek, Kamil ; Boháček, Martin (advisor) ; Žák, Květoslav (referee)
This work deals with the development of legislation to regulate advertising of tobacco products and its current form, cases in tobacco advertising, legal form in the EU, and compares them with the situation in the U.S.. I deal with a comparison of their efficiencies and I try to find positive and negative aspects of enactments. In the second part follows the development of legislation of smoking regulations in the Czech republic and some other countries. At the end I valorize the efficiency and the consequences of these regulations.
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