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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
International Music Competitions and their Work with Laureates
 Dernerová, Veronika ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; BĚLOR, Roman (referee)
This thesis discusses international music competitions, their struggle with their subjectivity, awarded prizes and following up the success of their laureates. In a case study the thesis introduces the International Music Competition Prague Spring, its history and present. The competition is analyzing by using the SWOT analysis and intern analysis methods. Based on its results the thesis suggests solutions in terms of strategic planning, work with media, partners and laureates.
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PR Professional as an Important Resource for Journalism
 Ortová, Nina ; Moravec, Václav (advisor) ; Klabíková Rábová, Tereza (referee)
Jméno, příjmení: Nina Ortová Název práce: PR profesionál jako významný zdroj informací pro žurnalistiku Rok: 2017 Abstract The thesis deals with relationships between public relations professionals and journalists, especially from the PR point of view. It evaluates how important source of information public relations might be for journalists in respect to ethical principles of work with media sphere and to critical perception of information, which is essential for both journalists and PR professionals in the times of nearly unlimited information sources. The thesis maps current PR environment by means of theoretical knowledge and both qualitative and quantitative research based on answers of real PR workers who focus mainly on media relations. The thesis concentrates on ethic codes in both public relations and media, compares them and subsequently analyzes how observed they truly are. On the basis of answers of the representative sample of respondents, the thesis offers a view of PR professionals on working in media relations and reveals imperfections of media relations, so it could offer proper recommendation which PR agencies and press departments might use to improve their work. The thesis marginally dedicates to education of PR professionals as a base for gaining piece of knowledge about ethics and...
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