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Tracking changes of value orientation of clients from socially handicapped (weak) families during week reconvalescence camp
HAŠKOVÁ, Radka
Bachelor thesis is specialized on creation of week reconvalescence camp for clients from socially handicapped (weak) families. A theoretical part of my thesis is about data collection, clarification of basic terms from sphere of socially handicaped environment, social health and family as a primary socialization group. A practical part of my thesis is about preparing and realising my program and about its verification in practice. Two groups about 20 and 18 probands passed this program. Appointed special questions aimed to verify feasibility of the program in practice. Keywords:
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Looking for sense of life im the work of youth apprenticeship
PAREISOVÁ, Lenka
The work considers the finding of meaning of life of appretinces in relation to work. I gather the perspectives of today´s young people in comparison with perspectives of appretinces in Baťa´s system in the first Czechoslovak Republic time. The work has three main parts. The first part considers generally the problem of meaning of life - from the philosophical, psychological and sociological point of view. The second part analyses the work and its meaning for a man. The third part considers the education of youth and the stay of today´s educational system in comparison to Baťa´s youth and the outcome of my answer sheet about today´s appretinces
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Public prejudice to epileptics
DOUBKOVÁ, Ivana
Epilepsy, a paroxysmal brain illness, is not a disease that would prevent patients from living their lives fully and from achieving aims they set themselves. Even these days there is a great deal of prejudice and negative feeling when it comes to epilepsy. The present diploma thesis deals with the problem of prejudice and general public opinions towards people suffering from epilepsy in the region of České Budějovice (Budweis), Czechia. The thesis also handles the problem of respondents{\crq} awareness of epilepsy in that region. In the theoretical part of the thesis the author summed up all important knowledge about epilepsy from the medical point of view, focusing on the impact of the illness on each person{\crq}s social life. The objective of the present diploma thesis was to ascertain general public opinions on epileptics in the region of České Budějovice. A sub-goal was to ascertain general public awareness of epilepsy in the aforementioned region. In accordance with the set goals, the following hypotheses were formulated: ``The general public feel negative prejudice against epileptics.{\crq}q ``The general public does not have correct information on epilepsy.{\crq}q Both hypotheses have been confirmed. The research was a quantitative one. The author used the method of questioning, the questionnaire and semantic deferential techniques. Respondents were chosen from general population, aged 18 and older, living in the region of České Budějovice. The research has shown that ordinary people feel negative prejudice and have negative opinions in terms of epileptics. They often assume that epileptics are mentally ill, and not capable of working on a regular basis. Furthermore, the research has proved that the general public do not have correct information on epilepsy, particularly in the field of epileptic fits, first aid and the treatment. Public education ought to be oriented to primary and secondary school pupils and students because only thus young people can adopt positive thinking and opinions on epilepsy, and this may well survive when they grow older and be passed down to other generations.
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Adolescence, its Free Time and Value Orientation
TRAJER, Tomáš
The thesis is focused on the adolescence as a particular life period of a man. Its aim is to analyze this period in connection with free time. Moreover it tries to point out the influence of value orientation of each individual which is reflected in one{\crq}s free time. And the topic is related to the society and current period called postmodernism. It deals with the influence of consumer culture that presses on the teenagers and with manifestations of this influence. It tempts to draw the attention to the crisis of so called traditional values and the antagonism between what people believe in and what they do. Finally I am trying to point at the possibilities of the free-time pedagogy that disposes of the methods, which can efficiently reduce problematic aspects brought by current time.
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Preconditions of commercial use in tourism of the iron curtain
IŠOVÁ, Veronika
This final work considers the evaluation of possibilities of commercial use in tourism of the iron curtain. Objectives are the judging of preconditions and the evaluation of the potential of the iron curtain in tourism and to other activities of Heritage Tourism and Dark Tourism and the finding out of the potencial readiness for the participation of inhabitans in the czech republic on these activities.
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The Native Speaker English Teacher in the Czech Republic/Rodilí mluvčí vyučující angličtinu na českých školách
VĚTROVCOVÁ, Martina
This diploma work deals with the situation of Native Speaker English teachers at Czech schools. The theoretical part focuses on the roles, autonomy and responsibilities of teachers and compares the authority of Native Speakers to the authority of Czech teachers. Further, it defines the term English Native speaker, follows the factors which influence the differences between Native Speakers and Czech teachers, deals with the qualification of and job openings for Native speakers in the Czech Republic, and outlines the problems of cultural shock and bridging of cultural differences in lessons. On the practical part, it tries to enquire the opinions of school directors about the existing problems. It intends to chart the attitudes of Native speakers towards Czech learners, the degree of qualification, reasons for coming to and leaving the Czech Republic, fields of action at Czech schools and the rate of satisfaction with the current situation in the Czech Republic.
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Children's attitude towards advertisement
Duľová, Daniela ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The object of this bachelor's thesis are children's attitudes towards advertisement. This thesis finds out which request for ad children have and which advertisements young consumers prefer. At the same time it is about attitudes towards intensity of ad and towards offered ad's products. The research was realized in Slovakia and children were 11- and 14-years old.
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Customer`s Segmentation within the Marketing Strategy in Company
Součková, Michaela ; Bedrnová, Eva (advisor) ; Hamza, Jan (referee)
Práce je zaměřená na segmentaci zákazníků v podniku. V teoretické části vymezuje postavení segmentace v marketingové strategii, zabývá se výhodami, nevýhodami, předpoklady, kritérii a postupem při segmentaci. Zvláštní pozornost je věnována postojům, jakožto jednomu z důležitých a často uplatňovaných kritérií segmentace. Praktická část práce analyzuje trh vymezený pro produkt a na základě analýz stanovuje cílové segmenty zákazníků, jejich potenciál a základní charakteristiky.
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