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National Repository of Grey Literature

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Marketing in the automotive industry Čablová, Eva ; Štědroň, Bohumír (advisor) ; Duszek, Igor (referee) This thesis analyzes the current situation in the automotive industry. It focuses on the development of the car market in recent months, the scrappage program and the marketing trends in automotive industry. After Sales marketing of Opel car maker is analyzed in detail in the last section on company Mikona Auto, Zlín. Detailed record

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