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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Percepcia personalizovaných videí a ich využitie v oblasti marketingu
 Škarbalová, Nina
This master thesis deals with the perception of personalized videos and their use in marketing. The aim of the work is to define the principle, position, and applica-tion of personalized videos and then to present recommendations and sugges-tions for the effective use of this tool in practice. To fulfill the goal, quantitative research in the form of a questionnaire survey (N = 355) and qualitative research consisting of eye-tracking research (N = 34), in-depth interviews with the partici-pants of the eye-tracking (N = 37) and in-depth interview with the expert in personalized videos are used.
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Personalised videos as a new format of advertising
 Raymanová, Lenka ; Koudelková, Petra (advisor) ; Klimeš, David (referee)
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