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Commercialization of civil society organizations from the perspective of managers in the field of elderly care in the Czech Republic
Čechurová, Helena ; Šťovíčková Jantulová, Magdaléna (advisor) ; Moree, Dana (referee)
The diploma thesis focuses on the commercialization of civil society organizations (CSOs), specifically the institutional isomorphism that makes CSOs "business like" as well as the relationship between CSOs and the commercial sector in the context of commercialization. The purpose of this thesis is to gain an understanding of the manager's perspectives representing CSOs in the field of elderly care in the Czech Republic, with a particular emphasis on the institutional isomorphism and the relationships mentioned above. The findings of the study were obtained from narrative and semi-structured interviews with seven selected managers in the field of elderly care in the Czech Republic. The findings indicate that the participants regard the institutional isomorphism (coercive) as unfair and meaningless; patchy and outdated. The examination of the level of relationships between CSOs and the commercial sector resulted in the Relationships Typology. The typology presents three foundations based on need, reputation, and crisis that have been identified as the foundations for developing relationships between CSOs and the commercial sector. Each foundation conceals the unique nature of relationships visible in commercialized CSOs as reflected by selected managers. Key words: business-like, hybridization,...
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Accountability of civil society organizations: Critical discourse analysis of annual reports of selected SCOs during Petr Nečas' government
Rychliková, Monika ; Šťovíčková Jantulová, Magdaléna (advisor) ; Muhič Dizdarevič, Selma (referee)
This Master's thesis focuses on accountability, which is understood as a relation between an actor and an external forum. The actor is accountable to the forum which means the actor must explain and justify their actions. This thesis regards as actors civil society organizations that provide social services. The thesis explores what forms of accountability are employed in annual reports of civil society organisations that provide social services during Petr Nečas' government and using which discourses. The era of Petr Nečas' government is considered to be an era of neoliberal reforms. The method used in this thesis is Critical Discourse Analysis by Norman Fairclough. The thesis identifies bureaucratic discourse as the dominant and discourse of civil society as the minority. Being accountable through beraucratic discourse serves for legitimizing an organisation. Civil society discourse reflects and forms identities of organizations.
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Act No. 108/2006 Coll., on social services and bureaucratization of the activities of NGOs
Kádner, Filip ; Šťovíčková Jantulová, Magdaléna (advisor) ; Deverová, Lenka (referee)
Act No. 108/2006 Coll., on social services and bureaucratization of the activities of NGOs This thesis deals with the Social Services Act (No. 108/2006 Coll.) in the context of the bureaucratization of the activities of nongovernmental organizations (NGOs) that are providers of social services. The first order of business is to answer the question whether the law contains elements of the bureaucracy, which the law establishes in the activities of social services providers. A second related objective is to determine whether NGO consider the elements of bureaucracy contained in the Act on Social Services as the main obstacles for the way they operate and whether in connection with their introduction observe within their organization typical dysfunctions associated with the process of bureaucratization. Theoretical background and set of research tools are based on R.H. Hall's research in the field of dimensional analysis of elements present in the structure of bureaucratic organizations. As a research method to achieve the first objective is used quantitative content analysis. The results of the analysis confirm that the Social Services Act contains elements that bureaucratise activities of social services providers. As a research method to achieve the second objective of the thesis is a quantitative...
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Organizational Identity
Čarková, Ludmila ; Hiršová, Miloslava (advisor) ; Pirožek, Petr (referee)
The paper deals with organizational identity in relation to organizational strategy. Based on the reserch questionnaire, the values inventory and the interview it was found that the strategy of the organization Lesostavby Třeboň, a. s. is in accordance with organizational identity further external identity orientation is coincident with internal identity orientation and this orientation is perceived by managers and technical-economic workers in the same way. The information obtained was summarized in tables and bar graphs, including the resulting recommendations for the company Lesostavby Třeboň, a. s.
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Image and public relations of a private university
Hrodějová, Simona ; Jarošová, Eva (advisor) ; Bedrnová, Eva (referee)
The goal of this master thesis is to summarise theoretical knowledge and characteristics of the corporate image and characteristics of public relations and subsequently to practice the PR audit and the research of the corporate image by the key target groups in the surrounding of the organization. An optimazing approach to the communication process has been developed based by outputs from the PR audit. The analysis and the research were conducted on a higher educational institution XY Ltd. The analysis of the material facts through the scientific literature and company internal documents and personal partially standardised interview were used as a methodological background for the PR audit. The subjective attitudes of the key target groups of interested persons towards corporate image was conducted with the help of questionionnaires.
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