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Business Plan for a Company Lucky Baby, LtD.
Novotná, Kateřina ; Ambrož, Vladimír (referee) ; Putnová, Anna (advisor)
The diploma thesis is focused on creation of a business plan for establishing the company Lucky baby, LtD, which will operate a retail store with children's goods and organic products. The analysis of internal and external environment of the company are based on theoretical part resources. The proposal of the business plan and its economic evaluation is introduced in the last part.
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Dopad udržitelné produkce potravin na chování spotřebitele
Yerengaliyeva, Guldana
This thesis examines the impact of sustainable food production on consumer behaviour. In order to achieve the aim of the thesis, an analysis of organic farming in the EU and the Czech Republic, an analysis of the organic food market in the Czech Republic and an assessment of the willingness to pay a higher price for or-ganic food were carried out. A questionnaire survey was also conducted among consumers to determine their opinion on organic products and their purchasing behaviour towards these products. As a result of the thesis, it was determined which factors influence consumers' purchasing behaviour towards organic products and which factors are barriers to the purchase of organic products. Recommendations for consumers and producers involved in the production and sale of organic food were also formulated.
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Spotřebitelský trh s biopotravinami v Jihočeském kraji
SVÁČKOVÁ, Marie
Abstract The topic of this bachelor's thesis is "The Consumer Market with Organic Food in the South Bohemian Region" and it deals with the current market situation. The goal of this thesis is to analyse customer's approach to shopping of organic food, also looking for the weakest side of customer-organic food relationship and to define the direction how the customers think of the purchase. The theoretical part explains the basic concepts such as organic farming, defines legislation in labelling requirements and certification of organic food, the functions of organic farming control companies and production and processing of organic food. The results in the practical part were achieved by evaluation of a questionnaire survey and data analysis from the respondent's survey. Finally, the author suggests recommendations based on data analysis from the obtained information.
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Business Plan for a Company Lucky Baby, LtD.
Novotná, Kateřina ; Ambrož, Vladimír (referee) ; Putnová, Anna (advisor)
The diploma thesis is focused on creation of a business plan for establishing the company Lucky baby, LtD, which will operate a retail store with children's goods and organic products. The analysis of internal and external environment of the company are based on theoretical part resources. The proposal of the business plan and its economic evaluation is introduced in the last part.
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Factors affecting farmers' decisions to realize organic farming
Voráčková, Michaela ; Slavík, Jan (advisor) ; Louda, Jiří (referee)
This diploma thesis aims to identify the main factors that affect farmers' decisions to convert from conventional farming to organic farming. Currently, organic farming and organic products are highly popularized because they represent one of the ways of achieving a sustainable development of human society and environment. Thus, many developed countries, including the Czech Republic, support the development of organic farming. On the demand side, this is achieved by information and promotional campaigns. On the supply side, developed countries create conditions for certified organic farming systems. Organic farming subsidies are used as a compensation of the increased expenditure resulting from organic farming as compared to conventional farming. In the Czech Republic, the numbers of organic farms are still increasing. However, many questions remain to be answered. What are the incentives influencing the farmers' choices for organic farming? Are organic farmers propelled by the desire to produce healthy food and to contribute to the protection of the environment? Or are they predominantly motivated by economic factors, namely by the subsidies? In order to answer these questions, the author of the diploma thesis conducted a questionnaire survey among Czech organic farmers. The analysis of the survey provided a number of interesting findings. In particular, it can be concluded that the subsidies as an economic motivation factor influenced the farmers' choices for the organic farming. Yet, the noneconomic factors played even more significant role in the farmers' motivations than the subsidies. The most indicated noneconomic factor are an effort to live more in harmony with nature, to personally contribute to the protection of the environment, to avoid the use of chemicals or to produce healthy and quality food.
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Forms of Distribution of Organic Food
PETERKA, Michal
The main purpose of the thesis is the analysis and judgement of distribution methods, which are currently used for organic foods. The first stage involved a marketing research in form of an online questionnaire, which was placed on Google Docs. This questionnaire focused on shopping habits of the customers. The evaluation showed, that the customers most frequently by the organic foods in the self service shops. The second most common place for buying the organic foods were the shops specialised in selling such products, and the third most common place were the suppliers. The most common organic foods bought by the customers were milk and dairy products, the second place belonged to fruits, and on third place were vegetables. The second stage involved a marketing research in form of telephonically enquiring the farmers from the South Bohemian Shire. The results represent the fifty organic farms out of the sixty four contacted organic farms, which responded to the enquiries. The farmers from the South Bohemian Shire most commonly rise cattle. The biggest consumers of their products, with 39 per cent, are processing companies. Selling the meat or live cattle directly at the farm accounts for 32 per cent, and 24 per cent of the products are consumed by distributors. Only 5 per cent of the products is consumed by retailers, which sell the meat directly to consumers. The second most commonly produced commodity is milk and dairy products. According to questionnaire, the entire production is intended for the czech market and the consumption is in average rated as ``commendable{\crqq}, which is greatly affected by Madeta a.s. Other consumers of milk and dairy products are healthy food shops and catering institutions. The individual contributions to the consumption of milk and dairy products are unknown. There are very few producers of organic fruits and vegetables in the South Bohemian Shire, and therefore the marketing research did not produce any useful results regarding these products.
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New trends in production and consumption of organic food
KORCOVÁ, Lucie
The literature search is devoted to legislation in the area of organic farming, I defined the concepts of organic and conventional farming and I have dealt with the principles of organic agriculture, control systems, certification, labeling and quality of organic food and organic products, organic food in the Czech market, and I compiled statistics on organic farming and organic food production. In the practical part I have dealt with new trends in organic produce, new trends in sales of organic food and organic food in public catering.
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