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The rebranding process of the non-profit organization
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Lara, Zita (referee)
The thesis is looking into the rebranding process of the non-profit organization. The work describes the project according to its particular stages, which are common in the commercial world and the examples given are showing the differences when developing similar project in the non-profit organization People Management Forum. The author is using his work experience as a marketing specialist, who handles the company's communication, maintains corporate identity, mini-project of creating presentations on the web and the analysis and the draft of the new structural diabase fulfilling the need fot objektive informations of transformation part sof newly propřed organizational structure. The main aim is to show the importance of setting partial goals in order to fulfill the vision that the company outlined before the whole process. First, the author explains the relationship of the non-profit organization with its key stakeholders in the micro and macro environment. Lately he explains how this relationship influences the company's communication and public relations. In the fourth chapter, he describes rebranding as a process and clarifies the importance and key factors of its particular stages. In the fifth and sixth chapter, the author outlines the relationship of the organization People Management Forum and its daughter company HR Forum, s.r.o., which is crucial for the practical part of the work. He shows the main activities of People Management Forum and the way how the organization presents them among its target groups. The chapter seven is finally the principal part of the work and the practical demonstration of the rebranding project. According to the theory mentioned in the beginning, he is explaining the key success factors of this kind of project and making recommendations to the stages, which he demonstrates with practical examples how it was applied in the organization People Management Forum. In the eight chapter, the author gives a detailed description of his mini-project of the draft and the implementation of the new website and structural database, including the way how were metrics for the success measurement set and were they evaluated. He recommends how the strategy could be more effective and how the project will adapt to the new trend in that particular area.
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Optimalization of Information system after organizational change
Rak, Matyáš ; Říhová, Zora (advisor) ; Lembacher, Tomáš (referee)
The thesis deals with the analysis of the company after the recent major change and its need to optimize its information system. It designs alternative solutions and selecting the optimal variant. The aim of the work is creating recommendation of the optimal design solution to streamline business processes and increase support managerial decision making. The thesis focuses in the introductory part of the theoretical bases on grip of the problem: information theory, information system and change as the key aspect in the life of the organization, with emphasis on avoiding mistakes. It also assesses the benefits of information systems measurement as the input factor for the optimization evaluation. In the practical part, the situation and process analysis is used to describe a company in which optimization is being recommended. Subsequently, the variants of optimization are introduced and decision-making model for selecting the optimal selection is designed The conclusion summarizes aspects of the evaluation of optimization of information systems.
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