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Impact of the Covid - 19 pandemic on Czech Social Security Administration
MACHÁČKOVÁ, Karolína
Bakalářská práce se zabývá činností České správy sociální zabezpečení (dále ČSSZ) v době pandemie covid-19, konkrétně Okresní správou sociálního zabezpečení České Budějovice a přibližuje její fungování. Cílem práce je zhodnotit a poodkrýt dopady pandemie covid-19 na činnost této správy. Dále se práce zabývá spokojeností klientů a jejich povědomím o produktech a službách. Práce také zkoumá klientskou komunikace s ČSSZ v době pandemie. Nejpodstatnější metodou zkoumání bylo dotazníkové šetření formou online dotazníku. Hlavními výsledky tohoto výzkumu je zjištění, že velmi málo klientů zná online službu ePortál a někteří nemají ani povědomí o činnosti ČSSZ. Dalším hlavním zjištěním je, že respondenti si přejí více úředních dní, konkrétně alespoň tři dny a také preferují elektronickou komunikaci (v různých podobách) s ČSSZ. Na základě těchto zjištění jsou navrhnutá konkrétní opatření pro zlepšení stávající či budoucí situace. Práce se opírá především o nejaktuálnější data, a tou je Zpráva o činnosti ČSSZ 2021.
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Market position of a private label
OSYPENKO, Yaroslava
My bachelor thesis deals with the position of the dm drogerie markt's private labels on the Czech market. The main goal of this thesis is the selection of appropriate communication tools that will result in increasing the awareness of the private labels of this retail chain. The theoretical part of the bachelor thesis is focused on brands in general, own brands and marketing research. Then follows the practical part of the thesis, which researches customer awareness of dm drogerie markt's private labels. To achieve the aim, marketing research is used, which was conducted in the form of an online questionnaire survey. A total of 156 respondents participated in the research. Through the questionnaire survey, it was found that 43.4% of the respondents purchase goods offered under private label. More than half of the respondents tend to prefer or strongly prefer private label over national brand. The survey shows that the main reasons for purchase are acceptable quality and low price. Women are the most frequent shoppers and the two largest groups are those aged 19 to 30, followed by those aged 31 to 45. Based on the results obtained, recommendations were formulated on how to improve the position of dm drogerie markt private labels on the Czech market through communication tools. These recommendations include the use of direct marketing via SMS, the development of social media, offline advertising on billboards, online banner advertising and advertising on the social networks Instagram, Facebook, YouTube and TikTok.
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Graphical Modifications of Response Options in online Questionnaire
Terchová, Petra ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
This thesis deals with an issue of how can graphical modifications of response options in online questionnaire influence the respondents' answers. Online questionnaire as a data collection method offers a wide range of visual adjustments. Therefore, it is necessary for the graphical format to be treated with caution, because it can produce significant differences in respondents' answers. The goal of this thesis is to find out, with the help of two versions of online questionnaire that differ in the graphical format of response options, whether and what differences in answers these modifications produce. The attention is also payed to the response time differences. Together there are eleven modifications tested, each of them is represented twice. The analysis shows that the differences in graphical format of response options do influence the answers; there were 7 of 11 hypotheses confirmed. One of the surprising findings is that in the case of comparing the format of check boxes and the format of writing answers into text boxes, respondents answered with a maximum number of allowed answers in both version. This type of result was not expected in the case of the "writing into text boxes" format. Other findings show that some modifications influence more women than men, for example the use of a...
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