National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Proposal of Company Communication Mix
Mokrušová, Libuše ; Janošík, Petr (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with proposal of communication mix for self-employed person Ing. Petr Janošík. The theoretic part deals with the definitions of marketing, basic marketing terms and communication mix. Thesis analyses curent communication mix, competition and environment, and proposes improvement of contemporary communication mix, which improves the market position and competitiveness.
Language Analysis of Selected Internet Discussions
Brůnová, Kateřina ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Univerzita Karlova v Praze, Pedagogická fakulta, Katedra českého jazyka Jazyková analýza vybraných internetových diskusí (Bakalářská práce, 2012) Language Analysis of Selected Internet Discussions Vedoucí bakalářské práce: PhDr. Radka Holanová, Ph.D. Autorka: Kateřina Brůnová Summary This bachelor's thesis is concerned with the phenomenon of Internet discussions, namely the informal online discussion boards hereby manifested by three different examples connected by a common topic of interest, fashion. Firstly, the phenomenon is contextualized in the group of other types of computer-mediated communication realized by the medium of the Internet. Secondly, it is defined by the factors of public accessibility (versus the participants' illusion of privacy) and dialogic, interactive properties. Lastly, it is put in contrast with online chat concerning the presence of a topic, asynchronous and more permanent character. The aim of the thesis is to analyze and describe the way contemporary Czech language is used in this particular environment. Typical features of the internet in general are data connectedness, hypertext linkage and elision of contextual information (which is usually easy to find elsewhere), as well as users' anonymity, which often leads to unscrupulous behaviour and vulgarity. It is also common that...
The Proposal of Company Communication Mix
Mokrušová, Libuše ; Janošík, Petr (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with proposal of communication mix for self-employed person Ing. Petr Janošík. The theoretic part deals with the definitions of marketing, basic marketing terms and communication mix. Thesis analyses curent communication mix, competition and environment, and proposes improvement of contemporary communication mix, which improves the market position and competitiveness.

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