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Percepce udržitelnosti na trhu s módou
Kocfeldová, Kristýna
The thesis deals with the consumer behaviour of Generations Y and Z in the fashion market and the issue of sustainability. The aim of the thesis was to analyse the behaviour of these consumers in the fashion market and to identify their perceptions and attitudes towards sustainable fashion. The analysis of primary and secondary data led to the achievement of the objective. Secondary data served to provide an overview of the current situation on the global and Czech fashion market and to identify the attitude of the subjects towards sustainability in fashion. Primary data was obtained through quantitative research in the form of a questionnaire survey (n=200) and qualitative research in the form of in-depth interviews with six representatives of generations Y and Z. The thesis also includes a cluster analysis through which three consumer segments were identified. Based on the findings, recommendations for fashion market entities were made in order to increase awareness of sustainability issues in fashion and to support the sale of sustainable fashion.
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Význam udržitelnosti v oděvním průmyslu
Kavulová, Aneta
The bachelor thesis deals with the importance of sustainability in the clothing in-dustry from the point of view of companies and consumers. The issue of the cloth-ing industry is still a current topic in our society, it is necessary to look for more sustainable principles and procedures, as well as innovations that can help to solve these problems. To fulfil the goal, qualitative research was conducted in the form of semi-structured interviews (n = 8 for companies, n = 13 for consumers), also available secondary data were explored. The obtained data were assessed with use of content analysis and conclusions were drawn. Among the main recommen-dations is that companies devote themselves to educating their customers, as a lack of information has a significant negative impact on consumer behavior.
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Nationalization of clothes's company NEHERA (1945-1948)
Buršíková, Alena ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
This thesis is a case study of the clothing company Nehera, clothing service in Prostějov in years 1945 - 1948. It analyzes the changes the company went through after the war. It especially covers the underlying mechanism of the nationalization process which it also explains. Attention is paid to the conversion from a private company to the national company. It also studies the principles which the newly formed national company operated on. Thereby it covers the results the nationalization brought.
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Global production networks of transnational apparel corporations
Vyšatová, Martina ; Brabcová, Štěpánka (advisor) ; Hána, David (referee)
This bachelor thesis deals with multinationals corporations in the clothing industry with branch offices in the Czechia, in the context of the theory of global production network. It is a relatively new theory, which deals with geographically dispersed but functionally integrated unit of production network. NNS production network has expanded in many countries of the world and their networks differ in the number of supplier countries and the geographical distribution of production. The main objective is to highlight the connection between parent companies and their countries and supply countries as well as to the context of the price and composition of clothing. Production NNS is largely oriented to countries with cheap labour and it corresponds with the main supplying countries, namely China and Bangladesh. Composition and price of clothing are often very different, and rather than a direct connection there were only partial relations. Key words: global production networks, apparel industry, transnational corporations, Czechia
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Working Conditions in the Developing Countries: The Effect of the International Organizations
Mrázová, Michaela ; Kučerová, Irah (advisor) ; Karlas, Jan (referee)
This thesis is focused on the labor conditions of garment industry in developing countries. The text is structured as a comparative case study that is concerned with the situation in Cambodia and Bangladesh. Case studies of these countries describe domestic garment industry, its general and specific problems and a rate of compliance with labor standards. The goal of the thesis is to determine whether international organizations have an influence on the improvement of labor conditions in developing countries and compare it with other relevant actors. In this particular case the attention is focused on the International Labor Organization which manages its supportive programs in both countries but in a different manner. A pilot ILO program focused on the private sector has started in Cambodia thirteen years ago while in Bangladesh ILO had managed to run traditional program focused on the public sector until the Rana Plaza tragedy. Moreover, in the case of Bangladesh is a characterization of change after the tragedy. The thesis examines innovative ILO program that focuses on the monitoring of the garment factories, its functioning and outcomes. It also examines the role of ILO and its orientation by a theory of institutional change: whether it is possible to restore efficacy of one of the oldest...
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Problematika pracovních podmínek v oděvním průmyslu ve vybraných asijských zemích
Darmopilová, Petra
This bachelor thesis is focused on the working conditions in the clothing industry in selected Asian countries, namely in Bangladesh, Cambodia and India. The first part of the thesis deals with the characteristics and the definitions of working conditions, clothing industry and the working environment together with the wage. The largest part of the theoretical aspect is focused on the legal definition of individual countries, which was taken from the official legal documents. The second part focuses directly on the individual problems which are in the contrary to the legal definition. On the grounds of this situation there are remedial measures proposed, as well as the global and Czech campaigns dealing with the given issues.
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Přístup malých a středních podniků oděvního průmyslu k faktorům úspěchu
Zatloukalová, Monika
Bc. Zatloukalová Monika. The attitude of small and medium-sized enterprises of textile industry to the factors of success. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with the problem of the attitude of small and medium-sized enterprises of textile industry and their factors of success. The aim of the thesis is to identify the differences how Czech internationalized small and medium-sized enterprises and Czech small and medium-sized enterprises operating only on domestic market approach to the factors of success of the internal environment. The first part of the thesis will be focused on the definition of basic concepts related to the small and medium-sized enterprises and the issue of internationalization from available printed and electronic sources. The second part will be focused on primary quantitative and qualitative data processing between small and medium-sized enterprises operating in textile industry. Last but not least, there will be elaborated individual recommendations for Czech small and medium-sized enterprises.
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Age a gender management v oděvním průmyslu
Kalová, Klára
Diploma thesis deals with application of age and gender management principles in selected companies of the Olomouc region. The aim of this diploma thesis is proposal to improve employment in clothing companies. Thesis is divided into two parts. First part includes literature research. Second part is formed by quantitative and qualitative research. In quantitative questionnaire section were applied statistical methods. In qualitative research were applied interviews with owners, executives and HR officers. Based on these analysis, were proposed recommendations for improvement of employment in clothing industry.
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Sizing issues and anthropometric studies in mass-production of clothing in Czechoslovakia (1948-1953)
Foglová, Alena ; Storchová, Lucie (advisor) ; Nečasová, Denisa (referee)
The construction of the Czechoslovakian socialist state was accompanied by numerous social projects, through which the communist dictatorship strived to influence even the most ordinary aspects of everyday lives of its citizens. The mass production of the off-the-peg clothes, which was subject to the state scientific research, was characteristic of the clothing industry after the year 1948. As a result, extensive somatometric projects were run on the Czechoslovakian territory (ADAGO, GOLIÁŠ, DEKOLT I-III). Their purpose was to map the population sizes, create a unified clothes size scale and develop a new methodology for cut structure. Simultaneously with this research, discussions about the ideal fashion canon, which would reflect the socialist ideology, also took place. The thesis analyses the clothing expert discourse of the period in a broader context and takes into account its informative value with regard to the period's conceptions of clothing, corporality, and fashion. Key words socialist dictatorship, socialist ideology, clothing industry, off-the-peg clothes, somatometry, clothing research, anthropometry, expert discourse
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The Czech Textile and Apparel Industry in the World Context
Špírková, Petra ; Jiránková, Martina (advisor) ; Straková, Eliška (referee)
This bachelor thesis aims to create an overview of the development in the world textile and apparel industry between the years 1993 and 2015. The first part describes the history of these two sectors and provides theoretical information essential for understanding of the following chapters. The second part of the bachelor thesis provides data regarding the most significant textile and apparel exporters. The last chapter characterizes the position of the Czech Republic and the situation in this country - the development of exports, the global 2008/2009 crisis from the perspective of local textile manufacturers and strategies how to preserve textile and apparel industry in the Czech Republic.
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