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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Vaisala Oyj´s entry into the Czech market
 Vlková, Petra ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this bachelor thesis is to analyse Vaisala Oyj's entry into the Czech market, to point out the greatest problems connected with the entry and to assess its success in this market. Next, verify the hypothesis whether the company Vaisala entered the Czech market at the right time, with the right business policy and if it was a good decision. The text is divided into seven chapters. The first chapter is focused on the Finnish company Vaisala in general. The following part contains business strategy and business areas of this company. Next chapter, the third one, points out the biggest Vaisala's competitors worldwide. The fourth chapter describes characteristics of Finnish and Czech nations, their common and different features and also corporate culture of the Vaisala company. The following chapter analyses the entrance of this company into the Czech market. The sixth part analyses Vaisala's position in the Czech Republic and its attitude to customers and its shares in individual branches. The last chapter represents opportunities of the Vaisala company in the Czech market in the future. This thesis derives information especially from internal sources of the Vaisala company and its business representative for the Czech Republic and also from internet and book sources.
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