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Proposal for Improvement Communication in Firm
Bednářová, Lenka ; Nečas, Bohuslav (referee) ; Pokorný, Jiří (advisor)
Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of communication within and outside the company thus to secure not only prosperity of the company but mainly its maintenance on the market.
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English as a Lingua Franca in Multinational Corporations: A Case Study of Everyday Communication
Ryzhkova, Vera ; Reich, Pavel (referee) ; Zmrzlá, Petra (advisor)
Tato bakalářská práce vysvětluje problematiku anglického jazyka jako lingua franca a jeho využití v každodenní komunikaci v nadnárodních společnostech. Práce sestává z teoretické a praktické části. První část popisuje status anglického jazyka jako celosvětového jazyka a jeho využití v globálním rozsahu. Pomocí Kachrova modelu také popisuje současnou pozici anglického jazyka ve světě. Druhá část se věnuje praktickému využití anglického jazyka jako lingua franca v mezinárodních společnostech a zvažuje tři z nejrozšířenějších žánrů obchodní komunikace. Veškerý analyzovaný materiál byl použit ze zdrojů interní komunikace v nejmenované mezinárodní společnosti
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Use of electronic signature in business communication
Bauer, Oldřich ; Konečný,, Vladimír (referee) ; Dvořák, Jiří (advisor)
Bachelors work is concerned with the electronic signature and it´s use at the most modern level and it is specialized on data security in the world of the eletronic documents. It describes the electronic signature and the electronic registry in technical and legislative way with the use in practice and concrete firm. It also includes information about digital libraries, protection of author rights and personal data, electronic registry and business communication. This work gives comprehensive formulation about the problems of actual state of the legislative and the use in practice.
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English as a Lingua Franca in Multinational Corporations: A Case Study of Everyday Communication
Ryzhkova, Vera ; Reich, Pavel (referee) ; Zmrzlá, Petra (advisor)
Tato bakalářská práce vysvětluje problematiku anglického jazyka jako lingua franca a jeho využití v každodenní komunikaci v nadnárodních společnostech. Práce sestává z teoretické a praktické části. První část popisuje status anglického jazyka jako celosvětového jazyka a jeho využití v globálním rozsahu. Pomocí Kachrova modelu také popisuje současnou pozici anglického jazyka ve světě. Druhá část se věnuje praktickému využití anglického jazyka jako lingua franca v mezinárodních společnostech a zvažuje tři z nejrozšířenějších žánrů obchodní komunikace. Veškerý analyzovaný materiál byl použit ze zdrojů interní komunikace v nejmenované mezinárodní společnosti
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Interpreter as intercultural mediator in a Chinese-Czech dialogue
Papoušek, Vít ; Jettmarová, Zuzana (advisor) ; Zádrapa, Lukáš (referee)
The thesis analyzes the interpreter's role in overcoming the cultural barrier between Czechs and Chinese. It focuses on interaction in business settings. The topic has not yet been sufficiently explored, so the first part aims to give a comprehensive overview of relevant literature. First, the role of the interpreter in liaison interpreting is discussed, followed by a systematic comparison of the Czech and Chinese cultures. The overview covers a whole range of cultural differences that can potentially create a barrier in intercultural communication. The second part is a research in interpreter's strategies of overcoming that barrier. The data is acquired via interviews with experienced interpreters. Having analyzed this data, the thesis concludes with taxonomy of factors, which influence how active a role the interpreter plays in the interaction, and of activities that make up the role of an interpreter as intercultural mediator.
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Use of electronic signature in business communication
Bauer, Oldřich ; Konečný,, Vladimír (referee) ; Dvořák, Jiří (advisor)
Bachelors work is concerned with the electronic signature and it´s use at the most modern level and it is specialized on data security in the world of the eletronic documents. It describes the electronic signature and the electronic registry in technical and legislative way with the use in practice and concrete firm. It also includes information about digital libraries, protection of author rights and personal data, electronic registry and business communication. This work gives comprehensive formulation about the problems of actual state of the legislative and the use in practice.
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Proposal for Improvement Communication in Firm
Bednářová, Lenka ; Nečas, Bohuslav (referee) ; Pokorný, Jiří (advisor)
Abstract The thesis deals with effective interpersonal communication and communication with customers, which is one of the most important parts of marketing. The thesis is divided into three main sections – theoretical, analytical and practical. The theoretical part describes external and internal communication in corporate management. The analytical section describes the company Videoklinik Ltd. from perspective of its activities and by means of analysis identifies weaknesses in communication. In the practical part elements of communication are drawn and recommended to streamline system of communication within and outside the company thus to secure not only prosperity of the company but mainly its maintenance on the market.
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