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The sexual content in current music videos
Adámek, Petr ; Vedral, Jan (advisor) ; Štechová, Markéta (referee)
The idea of the dissertation study is to capture in the historical-literary form Spejbl and Hurvínek Theatre's history, characters of its personalities, marionettes, events, and introduced theatre performances in the years 1939-1990, (from the outset of the prof. Josef Skupa's professional puppetry in Pilsen in the protectoral time, through Skupa's theatrical Prague engagement after 2nd World War, over the era of dramatic acting of Miloš Kirschner, Helena Štáchová, and Martin Klásek in the socialistic period, and during normalization years, up to the capitalistic regime transformation.The graduate set up a goal of creating a media reflection of the Spejbl and Hurvinek Theatre's events, which had been noticed and evaluated by the Czechoslovak and Czech mass period daily press - (by the far-right wing fascist magazines Vlajka (1939-40) and Árijský boj (1940), by the left orientated, socialistic newspapers Rudé právo(1948,52,53,55,57,58,59,67,72,75,79,80,82,83,84,85,86,87,88), Svobodné slovo(1959,66,69,77,80,82,83,84,85,87), Mladá fronta (1957,66,75,77,81,82,84,87), by the Christian- Democratic-Conservative paper Lidová demokracie(1966,71,74,77,78,79,81,82,84,85,86,87,88), the Evening Press - Večerní Praha (1969,82), and by the right-wing, capitalistic paper - Mladá fronta Dnes (1990). In each...
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Legal and ethical framework for the use of nudity in marketing communications of companies of the fashion industry
Vénosová, Veronika ; Boháček, Martin (advisor) ; Votava, Tomáš (referee)
The thesis deals with the legislative framework governing the display of human nudity in marketing communications of the fashion industry. Its aim is to explore the legal and ethical framework which governs its use in advertising in the Czech Republic and selected EU member states (The United Kingdom, France, Italy) and the United States. Firstly, the very concept of fashion is defined, followed by historical overview that focuses on the methods of promoting fashion brands, with particular regard to nudity, from the very beginning of the 20th century to the present. Following is the current practice in marketing communications, including its online aspects. Thesis then describes the legal framework and ethical framework that regulates the use of nudity. It includes an outline of selected cases, when complaints about allegedly improper use of nudity in advertising were judged by state or self-regulatory bodies. There are also results of the poll among companies which already used nudity in their marketing communication and the results of the public survey. Work is concluded by prediction of the possible use of this phenomenon in the future based on an extrapolation of current developments.
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Keeping client´s intimacy in gynecological ambulance.
BRAUNOVÁ, Václava
The concept of intimacy, is defined as privacy, confidentiality, comfort and intimacy, in dictionary of foreign words. Intimacy is not only in everyday life, but also in nursing. With increasing requirements for quality care holistic care become needed. This care includes all client's needs in gynecological ambulance. Intimacy can be included into the needs of self conception and self esteem. The midwife as a provider of nursing care should meet all the client's needs in the gynecological clinic. Therefore a client who attended gynecological ambulance expects compliance with its intimacy. The theoretical part deals with the client's needs, especially the need of self conception and self-esteem and the need for certainty and security. Knowledge of history of nudity and intimacy is included. It focuses not only on the client and her personality, but also on the midwife. Midwife acts here as an educator, controls hers communication skills and respects the client's rights. The theoretical part also includes the specifics of nursing care in the gynecological ambulance. To handle the practical part of the thesis method of quantitative research was used. Interviews were used for quantitative research method. For this purpose two questionnaires were developed. One was intended for midwives and the other for clients of all ages. The questionnaires were mapped for area of intimacy and its observance in the gynecological ambulance. The aim of this study was to determine whether and how is the client's intimacy in gynecological ambulances. Objective 1 was met. Based on the selected targets were set hypotheses. H1: Midwives provide intimacy with clients in gynecological ambulances. Hypothesis H1 was confirmed. H2: Clients who attend ambulances for preventive gynecological examinations, expressed greater satisfaction than to comply with client's intimacy that comes with health's problems. Hypothesis H2 was not confirmed. H3: In the gynecological outpatient clinics is provided by physical rather than psychological intimacy. Hypothesis H3 was not confirmed. Results of the research thesis can be applied to some of the conferences of the Regional Hospital in Usti nad Labem. Part of the thesis is an information leaflet - intended for clients in the gynecological ambulances.
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