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Social Value and Social Return on Investment
Williams, Stacy ; Nekola, Martin (advisor) ; Kasal, Alexandr (referee)
Social value incorporates economic, environmental, and social impact in public policy decision- making. Social Return on Investment (SROI) has emerged as a popular way to measure social value. SROI is a tool for nonprofit organizations and social enterprises to measure their impact and express it in a common economic unit. This study employed a systematic review approach to assess the quality of SROI reports in the advocacy and human rights sector. The goal of this study was to determine whether SROI can measure the broader social effects of a program. Findings indicate that SROI has been used primarily by health and social services and significantly less often by advocacy and human rights groups. As such, the methodology has not yet been robustly applied to study very broad social effects associated with advocacy and human rights interventions. The social outcomes are usually captured qualitatively and not often quantitatively. Further, the social outcomes are rarely monetized due to a lack of financial proxies. SROI would benefit from being applied to a robust advocacy or human rights program, specifically focusing on broad social effects.
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Priming as a tool for triggering prosocial behavior
Tížková, Tereza ; Polák, Petr (advisor) ; Godar, Sarah (referee)
Priming is a cognitive bias influencing, in various forms, daily life of people. This paper examines the effect of priming in economics, where subjects are often forced to make decisions under uncertainty. The empirical part of this paper introduces the experiment, where subjects were manipulated towards or against prosocial behaviour with verbal priming techniques. The experiment results show that priming to specific concepts correlated with a tendency to act prosocially actually increases the subsequent degree of prosocial behaviour, although the same evidence has not been found with the opposite case.
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Role běžecky-orientovaného charitativního fundraisingu a jeho aplikace na neziskovou organizaci Světlo pro Svět
Knespl, Vojtěch ; Lhotáková, Markéta (advisor) ; Jirošová, Pavla (referee)
This master thesis analyses the role of running charity fundraising and its impact on non-profit organizations. It discovers the impact of various non-profit marketing and fundraising methods to address the donors, both current and prospective. First part of the thesis is focusing on explanation of key terms and concepts of non-profit organizations. It also describes what the position of marketing in the nonprofit sector is and how the fundraising is done. Author then identified the main fundraising methods in which non-profit organizations use running to make an impact. All identified types are supported by the real life examples. An intensive mapping of running oriented charity events in the Czech Republic and its deep analysis has helped author to identify what are the key success factors to be used when designing a new fundraising or marketing plan linked to running initiatives for Světlo pro svět NPO.
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