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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Graffiti conformital non/conformity - possition of graffiti in art education teaching
Hübner, Petr ; Šmíd, Jan (advisor) ; Raudenský, Martin (referee)
Hübner, P.: Graffiti - Nonkonformní konformita aneb Role graffiti ve výuce výtvarné výchovy, [Diplomová práce] Praha 2013 - Univerzita Karlova, Pedagogická fakulta, Katedra výtvarné výchovy, 94 s. Abstract The diploma thesis independently follows on the author's bachelor thesis. It briefly describes the substance and the history of the graffiti phenomenon with the focus on current situation and local scene. Then, it points out less frequent questions and problems that are based on the substance of graffiti itself. The text tries to give important information and impulses to the teachers of art lessons, who often have misinterpreted and partly idealized idea of graffiti. The thesis also focuses on the state of current Prague street art that is on the decline at the moment. The text combines particular examples with consideration passages that deal with general topics like non/conformity, freedom, safety, creativity, ilussions, relationship to surroundings or private property. The research that was done among the teachers at lower and higher secondary schools is compared with the author's opinions, even by means of two dialogues with graffiti artists themselves. In the didactic part, the author summarizes possible conceptions of art lessons in connection with the graffiti topic that are supplemented with the...
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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Graffiti conformital non/conformity - possition of graffiti in art education teaching
Hübner, Petr ; Šmíd, Jan (advisor) ; Raudenský, Martin (referee)
Hübner, P.: Graffiti - Nonkonformní konformita aneb Role graffiti ve výuce výtvarné výchovy, [Diplomová práce] Praha 2013 - Univerzita Karlova, Pedagogická fakulta, Katedra výtvarné výchovy, 94 s. Abstract The diploma thesis independently follows on the author's bachelor thesis. It briefly describes the substance and the history of the graffiti phenomenon with the focus on current situation and local scene. Then, it points out less frequent questions and problems that are based on the substance of graffiti itself. The text tries to give important information and impulses to the teachers of art lessons, who often have misinterpreted and partly idealized idea of graffiti. The thesis also focuses on the state of current Prague street art that is on the decline at the moment. The text combines particular examples with consideration passages that deal with general topics like non/conformity, freedom, safety, creativity, ilussions, relationship to surroundings or private property. The research that was done among the teachers at lower and higher secondary schools is compared with the author's opinions, even by means of two dialogues with graffiti artists themselves. In the didactic part, the author summarizes possible conceptions of art lessons in connection with the graffiti topic that are supplemented with the...
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