|
|
Modern Marketing Communication of selected Town in the Field of Tourism
VARGOVÁ, Lucie
The main objective of this thesis was to identify and evaluate marketing communication tools of the Czech Budweis destination, and to subsequently propose changes leading to their improvement. One part of the thesis was a mixed methods research, which was used for combination of advantages of both approaches - the qualitative as well as the quantitative one. The qualitative research was focused on the city's current state of marketing communication, and mutual cooperation between the city representatives and stakeholders. The quantitative research analyzed the level of tourists and residents' satisfaction with marketing communication of the city. Finally, the selected modern tools of marketing communication were compared between the cities of Czech Budweis, Brno and Pilsner. A proposal part was worked out based on the research results and literary study. This part contained the implementation of modern trends of marketing communication into the communication mix of the destination. These propositions should have particularly lead to coherent marketing communication, its optimization and innovation in the sense of using available modern tools and technologies. Additionally, they could be implemented into conceptual documents concerning the development of the tourism. Thanks to those the destination could raise general public awareness about its attractiveness, connect with new potential visitors and satisfy he communication needs of local residents, tourists and entrepreneurs.
|
|
|
New trends in marketing communication applied on Russian market
Repková, Kamila ; Gullová, Soňa (advisor) ; Zamykalová, Miroslava (referee)
REPKOVÁ, Kamila: New trends in marketing communication applied on Russian market. University of Economics, Prague, Faculty of International Economic Relations, Department of International Trade. Thesis supervisor: Ing. Soňa Gullová, Ph.D. Prague, 2017, 75 p. The thesis adresses to problematic of marketing communication in contemporary Russian federation. The aim of the thesis is to charakterise and analyse new trends in marketing communication currently applied on russian market. The theoretical part of the thesis defines and examines basic terms connected to marketing communication, marketing mix, communication mix and its particular components. In this part, there are analysis of russian marketing market, russian consumer, consumer differencies and usage of particular media in marketing. The practical part of the thesis examine in detail commercials currently used on russian market. More specifically it dedicates online advertisemet, advertisement in television and sponsoring. From analysis of data are established conclusions as assesing the efectiveness of particular marketing communication tools. The final chapter provides specifications of new trends in marketing communication on russian market.
|
|
|
Communication planning in Algotech in 2013
Koutníková, Lucie ; Průša, Přemysl (advisor) ; Lenoch, Zdeněk (referee)
The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 inclusive recommendation to utilize new trends in marketing communication and also the evaluation of executed marketing communication plan.
|
|
|
Marketing communication of tourism in tourist region Táborsko
VALOVÁ, Aneta
The object of this thesis was to analyse marketing communikation in region Táborsko. At first main tourist attrations and services are intordused and than currently used instruments of marketing communikation are characterised. Changes in communication mix are desinged on the basis of acquired knowledge and questionnaire survey.
|
|
|
The usage of new media in marketing communication
Talkner, Ondřej ; Vávra, Oldřich (advisor) ; Procházková, Markéta (referee)
This bachelor thesis named: "The usage of new media in marketing communication" discusses the difficulty of modern marketing communication in which the new media are used as communication corridors. In the theoretic part of my bachelor thesis, definitions and basic methods of both classic and modern marketing are described together with the new media methodology. The focus is mostly on marketing communication on the internet and social network. The practical part of my thesis describes the marketing of the company Sport Hangar CZ s.r.o. The goal of my thesis is to suggest improvements of marketing communication between the company and its customers.
|
|
|
New trends in marketing and comparision of their use in the Czech republic and the Federal Republic of Germany
JIROVSKÁ, Kristýna
The goal of this thesis is the introduction of marketing matters and especially new trends in marketing with a main focus on two particular new trends - guerilla and viral marketing. Description of selected marketing trends will be used on particular examples of campaigns in the Czech Republic and Germany. Next part of this thesis is a questionnaire that will be concerned with general knowledge of Czech and German citizens of guerilla and viral marketing and campaigns that were realised in the Czech Republic and the Federal Republic of Germany. On the basis of the questionnaire there will be an evaluation of total success rate and cognizance of individual campaigns.
|
|
|
The importance of creativity in marketing communication
Lejčková, Radka ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The work deals with the relationship between creativity and marketing communication. In the theoretical part are described the traditional methods and new trends. I characterize which conditions for creative activities should comply with the creative individual. Next I describe the creative methods, which are currently used in developing communication strategies and originative techniques leading to some idea or the solution of an assignment. In the practical part I check the selected techniques. By using an interview I probe the real state of the implementation of creativity to marketing communication. Furthermore I try to find out what is important for the consumers; to what they pay attention and what could be their reaction to the advertising messages.
|
guest ::
