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Simulation modelling to improve performance of selected publishing company
Musil, Ondřej ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
This thesis focuses on system dynamics, which helps to facilitate decision-making for both, individuals and entire companies. The theoretical part focuses on the basic concepts of system dynamics and systems thinking, and it is necessary to understand this part before starting the practical part. The practical part is divided into two parts. Through the creation of causal loop diagram, there will be a look into the basic structure functioning publishing company, how they acquire subscribers, how many employees do they need and what are the incomes and expenses. In the second part, based on causal loop diagram, followed by a chart of stocks and flows, where the values of variables will be quantified and displayed interdependence. The practical part will be created in the computer program Vensim.
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Ink
Vomelová, Lenka ; Rydval, Michal (referee) ; Macháček, Mikuláš (advisor)
-ink- ink is a small independent publishing house, that is aiming to publish student-written literature with graphic design and illustrations made by young designers and artists. Main goal of the publishing house is to support, execute and spread projects of young, not yet estabilished authors and artists and thus develop the contemporary art scene. The visual identity of the publishing house is left open, it is going to be created in time by the books that are going to be published by ink. The logo is often used as a background to posters, or a stamp over photographs. I'm letting the content to speak for it's brand, not the logo. I created business cards, bookmarks, a stamp, wrapping papers that are used for parcels as well as a background for posters, and stickers. Novel Devil Novel Devil is a first book published by ink. Author of the book is Jan Smutný, recent graduate of Faculty of Fine arts in Brno. Illustration and the overall design of the book are made by me. The design is inspired by gothic books written in textura or bastarda and illustrated with woodcuts. My aim was to create a book clearly referencing this visuality, but not a „retro“ or a historicist book. I tried to create a classical book with a modern twist. That's why I chose new, modern typefaces Enigma and Lapture and the illustrations are just vector lines. Because of the theme I work only with black and and background white colour. The book was published in 200 copies.
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Collage Is Alive and Kicking!
Soudková, Kateřina ; Šachová, Kateřina (referee) ; Kögler, Žaneta (advisor)
The output of my studio thesis – redesign of a book called Zůstaňte s námi by Marek Šindelka, follows to the theoretical section titled Collage in contemporary Czech illustration and brings up the know-how of said issue. This fictional redesigned story book by contemporary Czech author deals with the current possibilities of the collage technique, its practical application in the field of graphic design and strives for its reconnection with modern Czech books.
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Business Plan Proposal
Stříž, Martin ; Brychta,, Karel (referee) ; Němeček, Petr (advisor)
Diploma thesis is interested in the business plan of the development of the company of Martin Stříž, who focuses on the publishing of books and other press products. On the basis of the survey of contemporary status and identification of the objective, which is to be achieved, are proposed ways leading to such identified objective. After selecting of optimal options, the financial status and level of demand are evaluated subsequently, and time schedule of individual investments is presented. Finally, potential problems, which can occur after the implementation of the investment are identified, together with linked tasks, which must be further fulfilled (monitoring of development, inspection etc.).
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Use of Marketing Mix in Book Publishing House
Pažúrová, Michaela ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The thesis focuses on the marketing of the medium-sized publishing house Kniha Zlin. The aim is to analyse communication mix, to assess these tools and to propose recommendations that would help to improve the communication with customers. In the first part the thesis focuses on the definition of the marketing concepts and marketing mix as well as it focuses on the specification of the Czech book market. The practical part is focused on publishing house Kniha Zlin and includes company descriptions and analysis of its communication tools, followed by the evaluation of the communication mix and its recommendations for streamlining.
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Frankfurt Book Fair 2015
Žižková, Štěpánka
V rámci návštěvy mezinárodního knižního veletrhu ve Frankfurtu nad Mohanem ve dnech 14. – 16. 10. 2015 proběhla úspěšná jednání s představiteli nakladatelství John Wiley & Sons, Elsevier Science, Springer Verlag a SAE international a bylo získáno velké množství zajímavých poznatků na doprovodných přednáškách.
Fulltext:  PDF
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Business Plan of Czech-Italian Publishing Children's Books
Ivanová, Klára ; Syrovátka, Oldřich (advisor) ; De Tommaso, Valeria (referee)
The scope of this work is to realize a good business plan of a Czech-Italian publishing house of a children's book that could demonstrate the success and viability of the project. In the theoretical base, the structure of a business plan and the content of its single parts will be analyzed. In the practical application, the specifics of a publishing business and book market will be described. Afterwards a concrete business plan including in particular the analysis of company environment, marketing plan, implementation plan and financial plan will be created. In the end the risks will be evaluated.
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