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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of selected national tourism organisations
 Picková, Tereza ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the role of national tourism organisations in tourism industry and their importance in promoting individual destinations. Specifically, the work deals with the analysis of the central activities of Swiss Tourism Organisation. In its theoretical part, the work focuses on the distinction between the terms of national tourism organisation and the national tourism administration and examines the role of these institutions in effect on tourism destinations. Next chapter outlines the nature and development of swiss tourism industry. The remaining two chapters are specifically devoted to the Swiss Tourism Organisation. These chapters analyze activities of Swiss Tourism Organisation and its application of marketing tools. The aim of this thesis is to find out on which markets is Swiss Tourism Organisation focusing and which marketing tools are used for promoting destination Switzerland.
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The analysis of the activities of chosen National tourist organizations - Slovakia
 Fecková, Lenka ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the issue of national tourist organizations. After clarifying the basic terms from tourism and destination marketing, the characteristic of the Slovak tourist board and its activities follow. Also the dependence of the number of incoming tourists on the expenditures, eventually activities of the Slovak national tourist organization has been examined.
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