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The Proposal for the Development of the Product Portfolio of a Non-profit Organization Operating in the Czech Republic
Lesa, Martin ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the development of the product portfolio of a non-profit organization in the field of music workshops organization in Moravia and Silesia. The development is aimed at expanding the market coverage and obtaining funds for the implementation of educational activities and dissemination of folk tradition, music across generations. The theoretical part presents a literature research in the field of strategic management of business development, analytical-research methods used here, as well as the specifics of non-profit organizations or ethnographic regions. The analysis applies the procedures and methods of the 7S framework, GAP analysis, 4C framework, Porter's five forces analysis to grasp internal and external influences. Surveys and interviews are conducted to identify potential demand and appropriate content, format of the workshops. Proposals include locations, the format of the workshops and an overall evaluation in the form of a cost budget or the benefits to the organization against the stated objectives.
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Prof. Eva Jenčková and her contribution to specialization of Czech music pedagogy
Motl, Milan
The content of the dissertation work is the professional characteristics of a prominent Czech music educator Prof. PhDr. Eva Jenčková, CSc. It introduces the breadth of her scientific, pedagogical and musical organizational activities, and characterizes the main areas of her professional interest. It focuses on music education didactics at all levels of schooling, the enrichment of music repertoire including methodological arrangements, music for children in context of theoretical, interpretative, and music pedagogy aspects. It also outlines the optimal preparation of music education students and further education of music teachers, implemented in our country and abroad in a form of creative music workshops. One of the main subjects of her publications is movement in music education. Based on the content analysis of Eva Jenckova's complex music pedagogy work and the assessments of other education professionals, this publication presents the characteristics of her multi layered personality and her professional mastery. It clarifies her innovative approach in the area of optimizing music education with characteristic feature, a transfer of proven theories into practical model solutions. The result of this synthesis is the determination of the key principles of her distinctive progressive music...
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Prof. Eva Jenčková and her contribution to specialization of Czech music pedagogy
Motl, Milan
The content of the dissertation work is the professional characteristics of a prominent Czech music educator Prof. PhDr. Eva Jenčková, CSc. It introduces the breadth of her scientific, pedagogical and musical organizational activities, and characterizes the main areas of her professional interest. It focuses on music education didactics at all levels of schooling, the enrichment of music repertoire including methodological arrangements, music for children in context of theoretical, interpretative, and music pedagogy aspects. It also outlines the optimal preparation of music education students and further education of music teachers, implemented in our country and abroad in a form of creative music workshops. One of the main subjects of her publications is movement in music education. Based on the content analysis of Eva Jenckova's complex music pedagogy work and the assessments of other education professionals, this publication presents the characteristics of her multi layered personality and her professional mastery. It clarifies her innovative approach in the area of optimizing music education with characteristic feature, a transfer of proven theories into practical model solutions. The result of this synthesis is the determination of the key principles of her distinctive progressive music...
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