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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Global Marketing in Internet Services
Číp, Vojtěch ; Pospěch, Ladislav (referee) ; Chlebovský, Vít (advisor)
Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Analysis of specifics in project management within multinational system integration projects and elaboration of conceptual solution model of these specifics and factors
Jiřík, Karel ; Chocholatý, Drahomír (advisor) ; Beneš, Zbyněk (referee)
The subject of this thesis is an analysis of specifics in project management within multinational system integration projects together with elaboration of conceptual solution model of these specifics and factors. Main objective of this thesis is to elaborate solution which will fulfil all the requirements of specific environment of project management within multinational system integration projects and to develop conceptual project management framework which could be implemented into current project management model of author's company which will contribute to higher success rate of this kind of projects. To achieve the goals of this thesis it was needed to define an environment of the projects, on which is the thesis focused, together with most important terms. Then it was needed to make a research of commercial and non-commercial literature and final theses with aim to prove that the topic of this thesis has not been yet described and solved. In second part of this final thesis, the research of most commonly used project management standards and specifics of multinational system integration projects is made, together with identification of main problems and critical success factors of these projects. In the last part of the thesis is developed the previously mentioned conceptual solution model of these specifics and aspects. This also defines the whole structure of the final thesis. Main planned benefit of this text is an analysis of environment of this kind of projects which has not been yet thoroughly described and also improvement of multinational system integration projects realisation success rate in author's company.
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Financial derivatives as a tool for modern corporation
Mieszkowicz, Andrzej Paweł ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
The objectives of the thesis are to describe financial derivatives in a theoretical way and the situations in which they can be applied. How multinational corporations can take advantage of them in different kind of activities. Thesis consist of three chapters. In first chapter there are considered opportunities and threats for a domestic company to expand its activities abroad. It includes the consideration of which necessary activities must be taken prior to the expansion and which most important analysis must be carried out. Finally there is presented the way of dealing with a risk of currency fluctuations and the analysis of exposures that a multinational corporation must face. The second chapter includes a theoretical description and pricing of various types of financial derivatives. It is divided into section of options, futures with forward and swaps. All derivatives type is considered as a tool for hedging and speculations. There are also presented possible outcomes of using derivatives in situations when a market is not in equilibrium and arbitrage possibilities exist. In the third chapter a practical case of a multinational corporation is used as an expample of Lufthansa Group. There are investigated the types of exposures for running a business that this multinational faces and which types of derivatives are used to deal with them. It is analyzed the value of financial derivatives in that corporation, the internal policy to use them, the prerequisites to apply them and the effect of financial derivatives on a company's profitability and financial position.
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