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Nekalé praktiky v multilevel marketingu
Tomková, Karolína
Tomková, K. Unfair practices of multilevel marketing. Bachelor‘s thesis. Brno: Mendel University in Brno, 2023. The bachelor's thesis deals with the issue of the multilevel marketing system and the fraud that can occur here. The aim of this thesis is to formulate recommendations on how to prevent these unfair practices when using the MLM system, based on specificic objectives. The thesis consists of two parts, a literary research and an analytical part. The literature review defines the concept of multilevel marketing, structure and companies that use the MLM system in the Czech Republic. Furthermore, the legal regulations that affect the MLM system from a legal point of view are mentioned here. The analytical part is devoted to the analysis of experiences and cases of opinion groups with the help of classification trees. In the discussion, the data obtained from analysis are eva-luated and recommendations are made on how to avoid unfair practices and how to copy with them. The economic consequences of using unfair practices in the MLM system are also evaluated here.
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Současná podoba finančního poradenství
Šafařík, Pavel
Šafařík, P., The current image of financial consulting. Bachelor thesis. Brno: Mendel university, 2016. This bachelor thesis is dealing with the current image of financial consulting. The first part focuses on the theoretical knowledge from this area. I specify the main terms, describe current situation and mention troubled areas. In practical part I realize quantitative method of research in the form of mystery shopping. I realize analysis of provided services based on realized meetings of client and financial consultant and evaluate the results.
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Vedení obchodních týmů ve specifickém segmentu
Filová, Alžběta
Filová, A. Leadership of business groups in specifically segment. Diploma thesis. Brno: Mendel University, 2019. This Diploma thesis is focused on the business groups in direct selling (B2C). The aim of the thesis is to propose effective solutions for leadership of business groups, which provide efficient education, communication, planning and administration. In the first part of diploma thesis is a literary research on this subject. In the second part is own research about this subject. The own research contains from quantitative research with questionary survey, and quantitative research with semi-structured interviews. One part of the own research is analysis of the actual situation in count of dealers in the direct selling in the Czech Republic and the progress in four years ago. On the ground of founded detection is formulate recommendation for leaders, with according to age and gender of business groups.
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Opportunities and risks of multi-level marketing in the Czech republic
Hašková, Lenka ; Halík, Jaroslav (advisor) ; Štencelová, Jana (referee)
This paper presents the model of the business called Multilevel Marketing that is known as MLM. In the first part there is the characterization, the origin and historical development of Multilevel Marketing. The companies that became pioneers in this branch in The Czech Republic and became successful thanks to this model of the business are also mentioned in the first part of the paper. The differences between pyramid, non-ethical and illegal Multilevel Marketing are also contained in this part as well as personal sale as a main tool of MLM. The second part of the paper shows the practical example of the successful American company Mary Kay, which is well-known in cosmetic industry. The business of this company is based on Multilevel Marketing. The Mary Kay is described in detail in the second part including its operation, main principles and mottos. I believe that I have good preconditions of the description of this company as one of its advisors. I am able to meet readers truthfully with running of Mary Kay. The very last part of the paper describes business opportunities at Multilevel Marketing, their advantages and disadvantages, the ways of choice of Multilevel Marketing company and the information that helps to decide whether to start doing business with these companies or not. Finally, the findings will be summarised at the end of the paper.
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The impact of regulation on the protection of financial intermediary clients
Zámečník, Petr ; Heřman, Jan (advisor) ; Kislingerová, Eva (referee) ; Rozsa, Zoltán (referee)
Financial intermediation due to misselling harms consumers. The work concerns to regulation of financial intermediaries and relation between financial intermediary and his or her client. The main objective is to analyze how the regulatory of commissions impact financial intermediation. The paper analyzes the current form of legal status of financial intermediation in the European Union and the Czech Republic and results in analyzing the impacts of regulatory proposals that was discussed in Chamber of Deputies Parliament of the Czech Republic. It concludes that if the proposals were accepted, it will not improve the quality of consumer protection, but even can cause damage to the client. The current legislative base moreover provides sufficient resources to prosecuting financial intermediation, which does not respect the client's interest. For analyzing the relation between financial intermediary and his or her client is developed theoretical model based on theory of games.
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Work motivation of employees in MLM companies
Bittnerová, Martina
The work is primarily concerned with problems of motivation in a multi-level marketing a sspecific method of management. The key concepts of word processing are, motivation work performance, motivation theories,Multilevel Marketing, Structural Company. The aim of this work is to analyze the motivational principles of professional performance in a multilevel marketing.
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The Multilevel Marketing Management Strategy
Tichý, Aleš ; Ing.Zdeněk Kubišta (referee) ; Kocmanová, Alena (advisor)
This work deals with the "phenomenon" of today and multilevelovým marketing (MLM). The first part explains the MLM system and then compared with the "classic" business from the perspective of the functioning, organization and management control. The second part describes the specific MLM company, including assessment of SWOT analysis. At the end of this thesis are suggested possible solutions to sustain growth provided by the product or service.
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