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The future of cinema industry after the corona crisis
Bláha, Richard ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
The role of the cinema industry has got stuck between a rock and a hard place lately. Before the corona crisis, cinemas were at its peak in the year 2019. Even if the corona crisis wouldn't happen, the decline of the industry was expected. But since the corona crisis came, streaming platforms were on the rise which hurt cinemas in a way from which they might not recover in the future. During the corona crisis, the cinema industry ceased completely. On the other hand, streaming services were in the spotlight. The corona crisis is for the most part over which means that cinemas are slowly gaining back its strength again. The goal of this thesis is to find out whether cinemas will or will not recover to its former state, whether they will be able to coexist next to the streaming services and if blockbusters will be the only movies to be shown in cinemas while the movies of a smaller budget will find its home on the streaming services. In order to find that out, I'm going to write about the role of cinemas and streaming services throughout the years, I'm going to compare the cinema box office before and after the corona crisis with the increase of subscribers of streaming services and I'm going to present the readers with opinions of both the moviegoers and industry professionals and also with...
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Loužek, Marek (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially outlines basic marketing knowledge and after that attends to the theory of advertisement. In analytical part the work introduces marketing in entertainment industry on the example of movie industry. It examines movie success criteria, and afterwards analyzes, which factors affect the success of the movies. Finally, this work researches advertisement in movie industry.
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Loužek, Marek (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially outlines basic marketing knowledge and after that attends to the theory of advertisement. In analytical part the work introduces marketing in entertainment industry on the example of movie industry. It examines movie success criteria, and afterwards analyzes, which factors affect the success of the movies. Finally, this work researches advertisement in movie industry.
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An empirical analysis of the impact of digital piracy on movie industry
Pernický, Tomáš ; Vozárová, Pavla (advisor) ; Rod, Aleš (referee)
By the use of questionnaire, which was filled by 516 college students, was performed an empirical study investigating impact of digital piracy on sales displacement and consumer surplus. Firstly, based on the knowledge gained from theoretical literature this thesis assesses: piracy of films increases consumer surplus by 393 CZK per capita in observed data sample. Secondly, there is a negative relationship between the first unpaid consumption which reduces paid consumption by approximately 0.06 unit. However, the second unpaid consumption increases paid consumption by 0.71 unit. These findings suggest strong influence of sampling and network effect, while both are largely caused by the possibility of digital piracy. Therefore, unpaid consumption may increase movie industry sales. Overall, this thesis concludes that digital piracy increases consumer surplus and movie market sales.
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