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Comparison of cross-platform mobile development
Zikmund, Jan ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
This work deals with the development of cross-platform mobile applications and compares cross-platform development frameworks. First the mobile devices market is defined and its dominant platforms are described. The main objective is to compare the frameworks with defined criteria. The theoretical part analyzes the mobile market and defines the different types of mobile devices. Further, describes the various mobile platforms, including its architecture and de-velopment environment. Subsequently, the approaches to cross-platform development are described with their individual frameworks. In the practical part the selected frameworks are compared to defined criteria and subse-quently evaluated.
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Analysis of actual trends in mobile market on example of Vodafone Czech Republic
Jirman, Tomáš ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This work aims to prepare the analysis puts current trends in the mobile market, and these results are then used to evaluate the current position of Vodafone Czech Republic and its marketing communications to mobile communications market in the Czech Republic. The analytical part of the work focuses on the local telecommunications market, regulatory environment, and marketing communications company described. Based on these findings are then also defined current trends in the mobile communications market and they then derive predictions of the future development of the entire market. Given the specific nature of this market, the individual's internal analysis based on information obtained directly from the surveyed companies, which for this work of great benefit as set out conclusions are backed by real market data. The work also draws on research methods conducted among customers of mobile operators, but their aim was to determine customer attitudes to new technologies or brand awareness operator or its marketing communications.
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Commercial communications of iPhone and iPad applications
Zitková, Iva ; Mikeš, Jiří (advisor) ; Olša, Martin (referee)
The Master's Thesis with a title Commercial communication of iPhone and iPad applications is focused on the analysis of the effectivness of the individual elements that are neccessary for a successful application with a special attention on commercial communation. The paper is divided into two parts where the first (theoretical) one talks about the role of commercial communication in today's world, description the mobile phone market and its customers and specifying the activites recommanded to become successful with one's iPhone/iPad application. The main output of this part is the creation of hypothesis related to the recommended activities. The second (practical) part describes the life of two applications and compares the realized actitivites to the sales. The final part provides the evaluation of the hypothesis regarding the findings of the practical part.
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