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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
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Analysis of the payment card market in the Czech Republic
Tomčík, Alexandr ; Hoffman, Andrej (advisor) ; Fučík, Vojtěch (referee)
The subject of this bachelor thesis is the analysis of availible data on the payment card market in the Czech Republic in years 2001 to 2016. The theoretical part focuses on the history of payment cards and when they first appeared in the territory of the Czech Republic. It further divides payment cards into several groups according to the type or technology used. The purpose of the thesis is to find out how the card market has developed, wheter Visa or MasterCard has the major share of the issued payment cards and to quantify the parameters of non-cash payments in the Czech Republic. Due to the similar level of development of contactless payment in both countries, part of the work is intended to be compared with the Slovak Republic. The last chapter presents current variants of mobile payment in several world countries and available options in the Czech Republic.
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M-commerce as a new purchasing phenomenon
Dlouhá, Markéta ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses the types of transactions that are carried out through mobile devices and also about technologies that allow for a gradual transformation of these devices into multifunctional objects. The fourth chapter deals with the evaluation of practical research, which was carried out by me. The research was focused on the typology of purchases that are realized by Czech users through their mobile devices (smartphones and tablets) in relation to mobile smartphone platform, which they own.
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Design and experimental verification of usability testing methodology for mobile contactless NFC payments
Novotná, Pavla ; Gála, Libor (advisor) ; Zich, Martin (referee)
The purpose of this work is the design and experimental verification usability testing methodology of mobile contactless NFC payments. Given that this is the very innovative and flexible region (m-commerce and the usability of mobile devices) we need to develop a methodology to adapt the methods and usability testing standards for the specifics of mobile devices. The benefit of this work is to link the usability and m-commerce and the creation of a methodology for mobile devices usability testing. This work can be beneficial for companies that decides to enter the mobile payments market (as for instance a firm MOPET CZ rather unexpectedly made with the mobito project) and also for companies that are already dealing with m-commerce. This work can be also useful as a matrix for creating own testing methodology for mobile devices, even for other purposes.
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