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National Repository of Grey Literature

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International Marketing Strategy of the Selected Company Knechtová, Natalie ; Zich, Robert (referee) ; Chlebovský, Vít (advisor) Záměrem této diplomové práce je provedení marketingového plánu pro vybranou společnost vstupující na zahraniční trh. Autorka uvede základní teoretická východiska práce, prozkoumá současný stav trhu, důkladně vysvětlí existující problémy, a nakonec navrhne nové marketingové aktivity pro společnost expandující na mezinárodní trh. Detailed record

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