|
| |
|
|
Public Relations of Elderly People's Home
Ingrová, Veronika ; Musil, Martin (advisor) ; Kubátová, Věra (referee)
The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.
|
|
|
PR communication of Samsung's Telephone division
Vlachová, Libuše ; Mikeš, Jiří (advisor) ; Hlaváčková, Kristina (referee)
Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech market - Samsung Electronics Czech and Slovak, s.r.o. is part of the practical section of the diploma thesis. There is also paid attention to characteristics of the Czech market with mobile phones, analysis of PR tools used by Telephone division and on the basis of obtained knowledge are suggested opportunities how to improve quality of PR communication.
|
|
|
Public relations in practice of small and medium enterprises
Schovánková, Jana ; Mikeš, Jiří (advisor) ; Lacko, Jindřich (referee)
Diploma thesis on a topic Public Relations in Practice of Small and Medium Enterprises is analyzing the PR activities in a small consulting company, which is operating in Prague. The first chapter is focused on the theoretical background of public relations activities. In the chapter there are also discussed various forms of PR and their usage in the present. The comparision of public relations with common elements ATL communication is there also mentioned. The second half of the thesis is devoted to the consulting company. In the thesis there are cited the specific tools of public relations within the company and proposals for their adjustement. The last chapters deal with the cost benefit analysis of public relations, even in comparison with the outsourcing of PR agencies.
|
|
| |
|
| |
|
|
Analysis of czech medial market
Matějovská, Jana ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
I deal with analysis of Czech medial market in my work, especially with analysis for needs of PR specialists. The object of my work is description of cooperation between PR specialists and Medias. I made qualitative research. Another aim is to make a list of all Czech Medias.
|
|
| |
|
|
PR politických stran
Martinák, Jakub Bc. ; Musil, Martin (advisor) ; Kašpar, Aleš (referee)
Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.
|
|
| |
guest ::
