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Publicist broadcast about journalism: Newsroom ČT 24
Košutová, Zuzana ; Lokšík, Martin (advisor) ; Trampota, Tomáš (referee)
The thesis is focused on the first year of current affairs TV program called Newsroom CT24. It has two main parts, theoretical and practical. The former describes the theoretical context of the program; the key genres used in the program are delineated, and other theoretical points of departure are provided. Next come some chapters on the history of Czech journalism, with an emphasis on television journalism. This part deals with certain trends in TV journalism in relation to the historical context of the times, moving smoothly to the present. The thesis also delineates the specifics of the program, and methodology applied in research. The practical part offers both quantitative and qualitative analyses of the program with regard to its contents and genres. It presents the main themes and genre specifics of the program in its first year of being broadcast, mapping the local context of topics appearing on the screen. It provides a percentage breakdown of the main topics broadcast in the program, together with the percentages of local context material within the general output. This data is complemented by the percentages of hard and soft news. The work summarizes the most common genres used in the program, and by comparing its individual components it shows how it has evolved from its early stages...
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communication strategy of newly started media projects
Černá, Michaela ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This paper focuses on three new Czech media projects founded in 2014: news web Echo24.cz, a monthly Reporter magazin and a video portal DVTV. More specifically, it describes their creation, which took place as a consequence of the changes in the media market in the Czech Republic in the years 2013-2014. These were mainly changes in ownership structure as Andrej Babis acquired the publishing house Mafra and changes brought about by the crisis of the Czech Television channel. This paper maps out the establishment of new media projects and their positioning in an already competitive environment by observing the communication strategy of these projects. On the basis of predefined criteria it analyses the initial launch campaigns, the means used for marketing and the communication with the public during the first year after the projects were launched. This analysis is complemented by interviews with the authors of the projects: Dalibor Balsinek (Echo24.cz), Robert Casensky (Reporter magazin) and Jan Rozkosny (DVTV). On the basis of this analysis a comparison of the projects and their communication strategies is carried out. The obtained results can be useful in further research of the evolution of these media projects.
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