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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Basics of working with media messages - design of an interactive lecture for young adults
 Šimeček, Marek ; Wolák, Radim (advisor) ; Römer, Lucie (referee)
The thesis aims to present a proposal for an interactive lecture entitled "Basics of working with media messages" for young adults (18-22 years), which aims to draw attention to importance of media literacy and encourage a more cautious approach of listeners to media messages consumed by them. The thesis first briefly presents the theory related to media literacy and functioning of media production. Furthermore, the basic principles of working with media messages are described and, last but not least, an analysis of the media literacy of the Czech population is given. The theoretical basis is supplemented by my own quantitative research of the subjective view of the wider and the target audiences of the proposed lecture on media literacy and its importance and their experience in learning this topic. The focus of the work is the design of the interactive lecture, in which students are taught basic theoretical knowledge in the media literacy field, especially regarding functioning of media message creation in the field of news, and mainly basic key information and critical skills for working with media messages. The aim of the lecture is to draw students' attention to their own media literacy and involvement of critical thinking in the process of media message perceiving and shaping the response to...
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A role of the symbol in media communication
 Pečenková, Jana ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
My thesis is devoted to the topic of symbols in media messages. I choose this topic mainly because I work in media communication, specifically in the field of public relations, and that is why I wanted to focus on the area that is close to me not only professionally. Symbols are one of the signs whose meaning depends on the cultural or social context and the value system. My intention is with the help of various methods of semiotic analysis to show how media messages are full of symbols and that we are often not aware of their meaning and affect on us. Media messages are all around us, and thus we are confronted with them every day. It is important to be aware of their meaning because they are part of our cultural environment and thus they affect us backward.
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