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Strategická analýza automobilového odvětví v České republice
Krönerová, Nikola
Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.
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Possibility of Entry into the Textile Production Industry in the Czech Republic
Turková, Alice
The topic of this bachelor thesis is Possibility of entry into the textile production industry in the Czech Republic. The main goal is therefore evaluation of possible entry and attractiveness, which is done based on the method of pair comparison. In the theoretical part are described methods used in the practical part. The main foundation for the final assessment is PEST analysis, Porter´s Five Forces Analysis, evaluation of barriers of entry, key driving forces of change and finally attractiveness of the industry, which is determined as 3, 42. This value indicates attractiveness slightly above average. Potential entrant should enter the market as a firm specialized only on certain type of high quality and innovative products.
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Obecná doporučení českým strojírenským podnikům pro vstup na mexický trh
Nováková, Markéta
This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.
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Atraktivita odvětví úklidu v České republice
Handlířová, Aneta
Handlířová, A. Attractiveness of the cleaning sector in the Czech Republic. Master’s thesis. Brno: Mendel University, 2018. This master’s thesis deals with an analysis of the cleaning sector in the Czech Re-public. The main aim of this diploma thesis is to evaluate the attractiveness of the whole sector and to develop recommendations for companies operating in the sector, as well as enterprises considering entering the cleaning sector. For analys-ing the macro-environment, the PESTE analysis was used and micro-environment was analysed by using the Porter’s five forces analysis with objectification. Oppor-tunities and threats of the cleaning sector were identified from results of the analysis. In order to evaluate the attractiveness of the branch and to make rec-ommendations, EFE, GE and SPACE matrix were applied. The sector’s recom-mended strategies are the market development, the product development and the market penetration.
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Atraktivita odvetvia sklárskeho priemyslu
Zámečníková, Iveta
Zámečníková I., Attractiveness of glass industry sector. Master’s thesis. Brno: Mendel University, 2019. The master’s thesis deals with an analysis of glass industry in Czech Republic. The aim is to evaluate industry attractiveness and to create recommendations for companies operating in the sector and companies considering entering the sector. The literary research describes methods of external environment analysis and methods of evaluating industry attractiveness. In the second part, the external environment is analyzed with the PESTE analysis, the Porter’s five forces model, it’s objectification and with the strategic group analysis. Opportunities and threats identified in the external analysis are evaluated with EFE matrix and the industry attractiveness with GE matrix and SPACE matrix. The competitive strategies are recommended based on information acquired from analyzes and matrixes.
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Strategická analýza automobilového odvětví v České republice
Krönerová, Nikola
Krönerová, N. Strategic analysis of automotive branch in the Czech Republic. Diploma the-sis. Brno: Mendel University in Brno, 2015. This diploma thesis is headed to define the strategic recommendation for competitive strength consolidation of supplying companies to automotive makers. For output in the practical background was applied external analysis and competitive force analysis. For examination of branch attractive and for suggestion strategy for these supplying compa-nies was applied EFE, SPACE and GE matrix. For plastic suppliers was recommend aggres-sive strategy with new branch investment and innovation, rising market share, using con-solidations, outsourcing, effective MIS for maintenance or levelling individual "Tier" levels with leader company in the branch.
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Možnosti vývozu vína do Litvy
Moravčíková, Eliška
The main objective of this diploma thesis is to suggest strategy for Czech wine export companies thinking about the wine export to Lithuania. The next it is necessary to decide or recommend whether these companies would enter to the Lithuanian market wines or not. The strategy has to think about all restrictions not only from Lithuania but to follow the conditions set by the European Union. Based on the analysis of the external environment and the sector of the Lithuanian market, including the maps of competitive groups of wineries in the Czech Republic devising is according GE matrix proposed strategy to enter the Lithuanian market. From an overall assessment of all relevant factors (competitors, substitutes, beer tradition, distance, etc.) the Czech exporters will have no long-term exporting chances in the Lithuanian market. According to this reason is recommended not to enter this market.
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Analysis of EVONA a.s. product range
Švadlenková, Veronika ; Boučková, Jana (advisor) ; Procházková, Markéta (referee)
This master's thesis is focused on analysis of EVONA a.s. product range, which is manufacturing company. Aim of this study is to analyze the range of underwear, thermal underwear and hosiery and then to propose optimization measures. The theoretical part is devoted to methods which focus on analyzing the marketing environment and product mix. In the practical part, internal company data of EVONA a.s. served to analyze the product range by using Boston Consulting Group matrix and General Electric Business matrix. To illustrate the situation a survey was carried out and it helped in the final recommendations of the product range.
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