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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal of Marketing Strategy for Individual Entry Into the Business of Language Education
 Nováková, Hana ; Chýšková, Eva (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
Detailed record
The Proposal of Marketing Strategy for Individual Entry Into the Business of Language Education
 Nováková, Hana ; Chýšková, Eva (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
Detailed record

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