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Návrh marketingové strategie pro fitness centrum Studio Be Free
Víceník, Petr
The Bachelor thesis is aim at a suggestion of marketing strategy for Studio Be Free, which is a fitness centre in Uherský Brod. This suggestion of new marketing strategy should maintain to higher amount of new customers, increase a revenues and fixing your position at market. The theoretical part contains theoretical interpretation in general and important marketing definitions, which are applied in the practical part. In first part of the practical part are listed the basic information of the fitness centre and introduction of a current marketing strategy. PESTE, Porter's five forces and SWOT analysis are used to analyze the current stage of fitness centre. There are implementation of a segmentation process and a marketing mix, too. In the last part of the bachelor thesis is aim to concrete suggestions of marketing strategy, which should be increase the attendance in the fitness centre.
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Marketingová strategie wellness centra Infinit Maximus
Přikrylová, Michaela
The thesis deals with the analysis of present situation of marketing and promo-tional mix wellness centre Infinit Maximus and the proposal of a new marketing and promotional strategy that should contribute to its effectiveness. The theoreti-cal part is focused on a summary of theoretical findings on this topic, including the most important terms of marketing theory. The practical part devotes to analysis of present situation and there is suggested the proposal of a new marketing strategy, based on marketing research and survey, consisting of a present marketing tools as well as the new ones. Suggestions and recommendations are set in the timetable and they are also economically evaluated.
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Marketingová strategie vybrané společnosti
Chadimová, Tereza
The main subject in this bachelor thesis is the creation of the marketing strategy and the suggestion how to realize this strategy in practice for selected company. The thesis is divided into two main parts - literary search and the own work. Lite-rary search contains theoretical knowledge needed for understanding issues, which relates to the process of the creation of the marketing strategy. This theory is in the own work applied in practice for the company named Profilox s.r.o. and its shops selling pet supplies and live animals named Hobby ZOO. There is also described marketing mix and segments and performed the environment analyzes by which is the SWOT matrix created. The specific marketing strategy is then deri-ved from that SWOT matrix. This marketing strategy should the company follow to increase the number of customers of The Hobby ZOO to generate a higher company's profit and to fix a position at the market.
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Marketingová strategie středního vinařství
Motyčková, Marie
Education is perceived as a long-term, lifelong issue. The thesis entitled "Care in the area of education in of state- and public sector and its comparison with the private sector" deals with further education of the working in the three aforementioned sectors and with the comparison of conditions of pursuiting further education. The thesis unveils the problematics connected with further education and provides an insight into financing of the aforementioned sectors.
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Marketingová strategie společnosti Back2life s.r.o.
Hrnčířová, Lenka
Hrnčířová, L. Marketing strategy of Back2Life company. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis deals with development of marketing strategy for Back2Life company. Thesis is divided into two parts. In first part, author described funda-mental theoretical definitions from area of marketing of services, marketing mix and strategy marketing. The second part is focused on applying those theoretical basics in the praxis. This practical part contains an analysis of environment and marketing mix. Furthermore primary research and market segmentation. Author also came up with a marketing strategy focusing on internet marketing to promote the company.
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Marketing plan for etablishing a new business
Efimik, Alexey
Bachelor thesis is devoted to creation of a marketing plan for a new business broker agency. The object of theoretical part is to a make a guide on creation of a marketing plan and describe the tools needed for its creation. The object of a practical part is to create a marketing plan for the start-up business broker agency, which will be used in practice.
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Návrh komunikační strategie prostřednictvím Pintrestu pro vybranou firmu
Vodičková, Alžběta
Vodičková, A. The Proposal of communication strategy via Pinterest for chosen firm. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis focuses on social network called Pinterest. The main objective is to design a communication strategy through social network Pinterest for a selected business. For this purpose author conducted a questionnaire survey (n = 392) in September and October 2014. Data were analysed with use of MS Excel and Statistica v. 12. Although there are users of Pinterest and their number is growing, at the moment the results suggest that in this particular case other communication tools deserve more attention and investments in use of Pinterest may be yet postponed.
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Marketingová strategie sportovního zařízení
Pokorný, Jan
This bachelor thesis deals with the proposal of a marketing strategy for the sports facility. The first part is focused on the theoretical knowledge of chosen topic. The second part consists of introduction of sports facility and its current marketing mix, compares competition in the region and the SWOT analysis. This work includes the marketing research and also the design of marketing strategies.
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