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Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague
Nguyen, Quyen ; Halada, Jan (advisor) ; Strielkowski, Wadim (referee)
The bachelor`s thesis Communication activities in tourist indursty in 2014: comparative studies of cities Madrid and Prague discusses the possibilities of marketing in tourism, particularly city marketing. Definition of the concept of tourism marketing is followed by a description of the marketing tools of the marketing mix, with the emphasis on the methods of marketing communications. The thesis includes specific description and analysis of the various tools which are applied in communications of cities. Next sections consist of a description and analysis of marketing activities of the two European cities - Madrid and Prague. The aim was to compare the promotional activities of cities - via the information centers, as well as via outdoor advertising, internet promotion and public relations. Powered by TCPDF (www.tcpdf.org)
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Marketingová komunikacia mesta Banská Štiavnica ako pamiatka UNESCO
Michaličková, Petra
The main goal of the bachelor thesis is to create a new marketing strategy for the city Banská Štiavnica, which is included in the UNESCO List of World Heritage. The marketing strategy was designed together with the budget and timetable. The practical part was preceded by an analysis of the current situation, which was carried out by questionnaire survey and interviews according which the SWOT analysis was created. The theoretical part is made by literary overview, especially the definitions connected with tourism and marketing strategy of destination.
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Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague
Nguyen, Quyen ; Halada, Jan (advisor) ; Strielkowski, Wadim (referee)
The bachelor`s thesis Communication activities in tourist indursty in 2014: comparative studies of cities Madrid and Prague discusses the possibilities of marketing in tourism, particularly city marketing. Definition of the concept of tourism marketing is followed by a description of the marketing tools of the marketing mix, with the emphasis on the methods of marketing communications. The thesis includes specific description and analysis of the various tools which are applied in communications of cities. Next sections consist of a description and analysis of marketing activities of the two European cities - Madrid and Prague. The aim was to compare the promotional activities of cities - via the information centers, as well as via outdoor advertising, internet promotion and public relations. Powered by TCPDF (www.tcpdf.org)
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Nizozemsko jako zdrojový trh cestovního ruchu pro Českou republiku
Ježková, Helena
The aim of this bachelor thesis is create a proposal for a marketing campaign. This proposal will represent the Czech Republic as an attractive destination for summer holidays. To achieve this target, it is necessary to analyze the Netherlands as a demographic of the Czech Republic tourism interest, and to create a survey about the Dutch opinion, their travel preferences for summer vacation, and their awareness of the Czech Republic as a destination. CzechTourism can then use these results to create an appropriate marketing campaign.
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