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Marketingová doporučení pro podnikatelské odvětví dřevovýroby
Kobza, Martin
Main objective of this diploma thesis is to showpossible shortcomings used inpromotion of companies inwood production and possibly also inimprovement of production activities inwood production.The main concepts of marketing, statistics and woodworking are described forthiswork. The whole work is based ontheevaluation of relevant questionnaire data, whichwas obtained from randomly selected respondents who had experience in purchasing products made ofwood. Subsequently, the generalization of the entire wood-processing industry is carried out. Appropriate marketing recommendations were subsequently made inpart of the discussion based on the findings from the wood-processing industry.
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Motivace domácností ke zvýšení úspor energií
Brumovský, Radek
This diploma thesis deals with consumer behavior on the energy market, namely with household energy consumption. It focuses on identification of motivational factors which influence the consumer to consume less energy and which influence shopping behaviour on this market. In order to identify these factors and explore more data related to energy savings, a combination of qualitative and quantitative research was used. Sample size of the in-depth interviews was 30 householders, sample size of the questionnaire survey was 304 diverse household members. Based on the results and with the help of the fractional goals, a main goal was achieved, which consisted of marketing recommendations for consulting companies that provide energy consulting to increase both quantitative and financial energy savings for their customers.
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Marketingová doporučení provozovatelům office parků k oslovení segmentu SME
Svoboda, Adam
The thesis deals with marketing possibilities of an office building owner in order to address customer segment of SME companies. Offices are part of our everyday life and also big part of economic reality. The thesis clarifies characteristics of marketing activities in this specific environment and also explores SME segment as a potential target market. The main theoretical frameworks are B2B marketing and marketing of services. Decision processes together with customer preferences are described using both qualitative and quantitative research. In the final part obtained data are analysed and applicable recommendations for effective realisation of marketing activities are made.
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Purchasing decision-making process during a mobile phone buying
Kubíková, Michaela ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The goal of my thesis was to characterize using of mobile phones and particular phases of purchasing decision-making process during a mobile phone buying in the czech market and pursuant to this define some marketing recommendations for producers of these devices. I have also verified or defeated hypotheses defined by me. I have used the information gained by secondary research and method of questioning and I have written the results down in the charts or graphs. Then I have summarized chosen findings and suggested recommendations.
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Metodika marketingu a propagace konkrétního sportovního odvětví
Luňáčková, Lenka ; Král, Pavel (advisor) ; Přibyl, Vladimír (referee)
Práce uvádí obecné marketingové a propagační nástroje v klasických organizacích a ve sportu, dále financování rychlostní kanoistiky a vybraných sportovních svazů. Práce provádí analýzy popularity sportu jako celku a následně sportovního odvětví rychlostní kanoistika. Dále práce provádí srovnání klasického marketingu s marketingem sportovním. V práci jsou popsána navržená marketingová doporučení pro jednotlivé kluby sportovního odvětví rychlostní kanoistika.
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