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National Repository of Grey Literature

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	Marketing Strategy of a Selected Nonprofit Organization Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor) The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds. Detailed record
	Marketing Strategy of a Selected Nonprofit Organization Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor) The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds. Detailed record
	Social network marketing SLÁDEK, Tomáš Detailed record

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