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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Consumer segmentation on the Czech beer market
 Brom, Jaroslav ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This master thesis focuses on consumers on the Czech beer market. The main objective is to get knowledge of current consumers through a qualitative research. Based on the most important tendencies I will carry out a segmentation of the market. As a result, profiles of main consumer types will be identified. Deep knowledge about current consumers will provide valuable recommendations for developing optimal communication strategy. I will especially concetrate on attitudes to advertisements and main elements of advertising campaigns.
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marketing mix focused on senior
 Preisová, Martina ; Koudelka, Jan (advisor)
Main goal of diploma thesis is to show senior segment as potencial lucrative market
Detailed record

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