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Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
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Targeting of political marketing on Czech websites: comparative study
Novák, Ondřej ; Sládek, Jan (advisor) ; Mazák, Jaromír (referee)
Practical character of the thesis is focused on the targeted political marketing of the Czech political parties in the 2014 elections. The research was solely focused on the communication of the parties through the social network site Facebook and communication of selected political parties was subjected to a content analysis. Political parties propagation in other areas than thru mentioned social network was not subject of this thesis even though the segmentation of the electorate was elaborated on the base of the research "Naše společnost" (Our Society) from June 2014. The aim //nebo main goal// of the thesis is to determine the primary methods and techniques, which were used by the selected parties in their communication with voters. The important finding is, that some well-established parties of liberal- democratic character get with their propagation in the segments of the electoral market, which was formerly dominated mostly by the protest parties and movements. Powered by TCPDF (www.tcpdf.org)
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Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
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Marketing presentation of companies on Facebook - manufacturers of natural and organic cosmetics presentation analysis
Komorousová, Kateřina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
In the following bachelor thesis I deal with the topic of Facebook marketing presentation. First of all, I concentrate mainly on examining of this aspect on Facebook web pages of four selected manufacturers of cosmetics and biocosmetics. The goal of this thesis was to answer the research inquiry: "How do the selected manufacturers of cosmetics and biocosmetics present themselves on facebook web pages?" The present text is divided into two parts. The theoretical one includes theoretical knowledge related to marketing and Facebook social website. In the empirical one I try to find answers to the above mentioned research inquiry with the help of study of many different factors. The examined variables include the number of supporters, the duration of the use of the website, commenting, uploading photos, using the application Events, the number of likes, the comments of the other users and Engagement Score.
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Planning, development and promotion of B2C online shop
Hajduček, Peter ; Pavlíček, Antonín (advisor) ; Hlinka, Filip (referee)
The purpose of this Bachelor Thesis is to provide complex view at the planning, development and promotion of internet shopping. With increased competitive battle among the shops the web page quality and its promotion is more and more important for the success of the business. The core point is the keywords analysis, search engine optimization and promotion on social networks. This Bachelor Thesis is broken down to few main chapters. The introduction and brief analysis of the most successful shops worldwide and in Czech Republic is at the beginning. Gradually I pay attention to the keywords analysis, design of web site map and preparation of content wording. Then there is a chapter on usability and accessibility of web pages and an overview of the internet shop technical solution options. After the web page is launched I analyze the marketing on search engines, marketing on social networks and other online marketing options. The final chapter of theoretical part is focused on campaign assessment through Google Analytics tool. Practical part of the Bachelor Thesis is the application of recommended procedures to own online shop with sport shoes - Footshop. This online shop was being established as the real project during development of this thesis.
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