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Marketing of Soběslav
Nováková, Michaela ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The diploma thesis analysis marketing of the town Soběslav. The main goal is to analyze perception of tourism and tourism offer in the town Soběslav from the point of view of residents, surroundings and transitors. Minor goal is to create a project to support cultural and tourism offer in the town Soběslav. The first part of the diploma is dedicated to the marketing analysis of the town. In the second part of diploma is conducted research, the results of which are used for creation of the project. Within the project in the third part of diploma are designed particular tourism activities and proposed marketing measures to support promotion and awareness of the residents. The final chapters of the diploma deal with conditions for project realization.
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The potential of the Museum of prison for the development of the town Uničov
Vanková, Tereza ; Černá, Jitka (advisor) ; Švéda, Michal (referee)
The diploma thesis analyses marketing of a tourist offer of the town Uničov with the focus on the crucial project - The Museum of prison. The main aim of the work is to show the potentail of this unique attractivity for the development of the town and at the same time a proposal of specific marketing measures for the year 2012. Firstly, basic tourist attractivities of the town Uničov are defined. A SWOT analysis of the town Uničov and marketing mix 5P are conducted. In the case of The Museum of prison, the SWOT analysis is also conducted and marketing mix 5P which is orientated towards the product from the view of visitors. In the conclusion, specific marketing meaasures are proposed. The diploma thesis will serve as a source for real elaboration of individual measures for subjects dealing with tourism of the town Uničov.
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Marketing of tourism offer of the town of Žatec
Novotný, Jan ; Černá, Jitka (advisor) ; Válka, Jiří (referee)
The thesis analyses the marketing of tourism offer of the town of Žatec with a particular emphasis on its principal product -- the Temple of Hops and Beer. Its main objective is to formulate proposals of specific marketing measures for the popularization of the general tourism offer of the town of Žatec and the Temple of Hops and Beer for the last quarter of the year 2011 and 2012. After defining the main tourist industry attractions of Žatec, the thesis builts upon the SWOT analysis and 5P marketing mix. In the case of the Temple of Hops and Beer the paper presents a proposal of the marketing plan incorporating 5C marketing approach, which assesses the above-mentioned product from a broader visitor's point of view. Both approaches are adjusted to budget and public administration management rules. This thesis' conclusion will serve as an input for the tourism industry subjects in Žatec in accordance with the development strategies approved on local, regional, as well as national level.
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E.ON Customer Satisfaction Development
PEŠKOVÁ, Kateřina
The thesis examines the development of the satisfaction of customers of the E.ON energy corporation during 2005 ? 2010 on the basis of a MAC CASA survey. The outcome is assessed in comparison with implemented marketing measures, the development of prices, and other factors relating to the period in question. The assessment is followed by recommendations aimed at improving customer satisfaction and loyalty.
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