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Development of Tourism in Třebíč and its Impact on Business at this Area
Žamberská, Šárka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis „Development of Tourism in Třebíč and its Impact on Business at this Area.“ is engage to judge conditions for development of tourism in town Třebíč. The analytics part included current state of tourism in Třebíč, possibilities of financing and description of the most attractive places in town. The thesis is divided to three major parts. In theoretical part is defined basic theoretical knowledge of marketing in tourism. The results of this thesis are particular designs of tourism development in town Třebíč.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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Development of Tourism in Třebíč and its Impact on Business at this Area
Žamberská, Šárka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis „Development of Tourism in Třebíč and its Impact on Business at this Area.“ is engage to judge conditions for development of tourism in town Třebíč. The analytics part included current state of tourism in Třebíč, possibilities of financing and description of the most attractive places in town. The thesis is divided to three major parts. In theoretical part is defined basic theoretical knowledge of marketing in tourism. The results of this thesis are particular designs of tourism development in town Třebíč.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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