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Communication Mix of the Internet Store
Vala, Marek ; MBA, Ondřej Marek, (referee) ; Navrátilová, Ludmila (advisor)
This thesis examinate by the Communication mix of online store. In the first part are summarized the theoretical concepts which pursue these issues. The second part is focused on the practical side of this issue, marketing and analysis of current values. All this work is based on the actual state of this store in real numbers. The main target of this thesis is describing the current state of trade, where the main target will suggest more advantageous and more effective solutions for business based on the detected information and then will be applied to the practice.
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Communications Strategy of the Company CrossCafe original s.r.o.
Mukenšnablová, Petra ; Olšanová, Květa (advisor) ; Halík, Jaroslav (referee)
The objective of this bachelor thesis is to analyse the current marketing communications of the largest Czech coffee chain CrossCafe original s.r.o. The theoretical part of the thesis deals with marketing communications and communication planning. In the practical part, SWOT analysis is carried out on the basis of information accessible to the public, authors own observation, analysis of competition and the outcomes of a survey among current customers conducted in form of on-line questionnaires. Consequently, regarding the results of the SWOT analysis, possible improvements in the marketing communications of CrossCafe are suggested.
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Marketing communication of Fairtrade brand
DUDOVÁ, Klára
The bachelor thesis deals with marketing communication of Fairtrade brand for the shop Bylinné a klášterní produkty. The theoretical part is focused on describing terms such as marketing communication, marketing communications mix and its tools, brand and Fairtrade brand. The practical part is based on analysing marketing communication of the Fairtrade brand for the shop Bylinné a klášterní produkty. The marketing research is based on a qualitative research in the form of structured interview and a quantitative survey performed by the questionnaire, which is used to determine public opinion and also presents questions that appear in the structured interviews with the representative of the company. The conclusion contains the suggestion of ways how to improve marketing communication of the Fairtrade brand in the shop Bylinné a klášterní produkty.
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Communication Mix of the Internet Store
Vala, Marek ; MBA, Ondřej Marek, (referee) ; Navrátilová, Ludmila (advisor)
This thesis examinate by the Communication mix of online store. In the first part are summarized the theoretical concepts which pursue these issues. The second part is focused on the practical side of this issue, marketing and analysis of current values. All this work is based on the actual state of this store in real numbers. The main target of this thesis is describing the current state of trade, where the main target will suggest more advantageous and more effective solutions for business based on the detected information and then will be applied to the practice.
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Product Placement in James Bond Movies
Habětín, Matěj ; Průša, Přemysl (advisor) ; Řehounek, Jan (referee)
The topic of this bachelor thesis is product placement in James Bond movies. My goal was to explore the issue of product placement on cases of selected movies and its impact on the audience (especially on the Czech audience). I divided my bachelor thesis into six chapters. The first three are mostly theoretical. Here I focus mainly on marketing communications mix and its forms, then on product placement in movies in general. In the remaining three chapters, I occupied with product placement exclusively in James Bond movies. I stated milestones of James Bond in the sector of product placement. I underlined the most famous products that had been placed in James Bond movies and added basic information about conditions under which the product placement in James Bond movies occurred. At the end of practical part of my bachelor thesis I chose a survey as a method of research. The aim of the survey was to find out the attitude of Czech audience towards product placement in James Bond movies.
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