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Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague
Nguyen, Quyen ; Halada, Jan (advisor) ; Strielkowski, Wadim (referee)
The bachelor`s thesis Communication activities in tourist indursty in 2014: comparative studies of cities Madrid and Prague discusses the possibilities of marketing in tourism, particularly city marketing. Definition of the concept of tourism marketing is followed by a description of the marketing tools of the marketing mix, with the emphasis on the methods of marketing communications. The thesis includes specific description and analysis of the various tools which are applied in communications of cities. Next sections consist of a description and analysis of marketing activities of the two European cities - Madrid and Prague. The aim was to compare the promotional activities of cities - via the information centers, as well as via outdoor advertising, internet promotion and public relations. Powered by TCPDF (www.tcpdf.org)
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague
Nguyen, Quyen ; Halada, Jan (advisor) ; Strielkowski, Wadim (referee)
The bachelor`s thesis Communication activities in tourist indursty in 2014: comparative studies of cities Madrid and Prague discusses the possibilities of marketing in tourism, particularly city marketing. Definition of the concept of tourism marketing is followed by a description of the marketing tools of the marketing mix, with the emphasis on the methods of marketing communications. The thesis includes specific description and analysis of the various tools which are applied in communications of cities. Next sections consist of a description and analysis of marketing activities of the two European cities - Madrid and Prague. The aim was to compare the promotional activities of cities - via the information centers, as well as via outdoor advertising, internet promotion and public relations. Powered by TCPDF (www.tcpdf.org)
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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