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Social Media Strategies for Online Coaches
Švéda, Dalibor ; Opelík, Daniel (advisor) ; Šteffl, Michal (referee)
Title: Social media strategies for online coaches Objectives: The main objective is to create a social media strategy for the coach's selected social media Methods: The methods used in this thesis were the analysis of the coach's current activity, the analysis of the target group and the state of social networks, and the analysis of websites and competitors. Based on these analyses, a communication plan was created, including specific suggestions for the content of posts and frequency of publication. The plan uses the SMART method to set goals and defines metrics to monitor the success of the communication plan for the trainer's selected social networks. Results: The thesis developed a communication strategy for a fitness trainer on social media, specifically Instagram and TikTok. An analysis of the trainer's previous activity showed that despite considerable efforts, he was not reaching the maximum potential of these platforms. As a result, a communication plan was created that included specific suggestions for post content, frequency of publication, and metrics for measuring success to help the trainer use social media more effectively for marketing purposes and to increase his clientele. Keywords: internet, social networks, coach, marketing, fitness
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Perception of sports advertising in the Ice Hockey Extraliga by fans of the selected ice hockey club
Denková, Barbora ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Author: Barbora Denková Title: Perception of sports advertising in the Ice Hockey Extraliga on fans of the selected ice hockey club Objectives: The main aim of my bachelor thesis was to examine the fans' perception of sports advertising through a questionnaire survey, i.e. whether the advertisements of the partners of a selected Czech ice hockey club, which are placed on the players' equipment and stadium surfaces, are perceived duringthe match and can be recalled later. As part of the main objective, I further investigated whether there is any difference in how people of different genders notice these advertisements. Whether men pay more attention to such advertisements than women or vice versa and what is the difference in the perception of said advertisements between fans of the selected hockey club, fans of another hockey club and non-fans. It also focused on how viewers perceive the ads and whether they restrict them from watching the game. The final aim of my research was to identify, with the help of the respondents, those places in the stadium or on the players' equipment that are most noticed by the spectators and thus most suitable for the placement of sports advertisements. Methods: The method of quantitative research is a questionnaire, which examines whether Sparta hockey fans notice...
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Internetová reklama z pohledu práva a marketingu
Skyvová, Barbora
Skyvová, B. Online advertising from the law and marketing perspective. Bachelor thesis. Brno: Mendel University, 2015. The goal of this bachelor thesis is to design advising method for the creators of online advertising from the law and marketing perspective. The thesis therefore provides an overview of legal demands concerning advertising process in The Czech Republic and defines terms as well as sorts of advertisement. Furthermore the general knowledge is applied to Internet publicity and financing of the Internet promotion is discussed. The method is aimed at several fields to take in account fulfilment of law discrepancy. Non-compliance with the legislation is demonstrated using practical exemplifications. Marketing recommendations include tools for marketing process within the Internet environment.
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Právní aspekty propagace zboží a služeb na internetu
Rak, Tomáš
This bachelor thesis is focused on the legal aspects of promoting goods and services online. The thesis contains a basic description of advertising followed by a summary of common tools used to promote goods online and their payment methods. After the general information about advertising methods, the thesis continues with a characterization of legal aspects affecting the promotion of goods and services, and the authorities supervising their compliance. Finally, a proposal for an online marketing plan for a local company is created based on the previous chapters.
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Návrh veletržní prezentace Mendelovy univerzity v Brně na veletrhu Gaudeamus
Dvořáček, Martin
The purpose of this Bachelor thesis is to create a suitable trade fair presentation for Mendel University in order to assist long-term promotional opportunities and to achieve established goals. The first section describes trade fairs and exhibitions as a field of study. The second section sets goals, analyzes results of market research, explores the Gaudeamus trade fair at Brno and the history our university has participating in the fair. Then thesis suggests a recommended presentation with ideas for years to come.
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Marketingová strategie zvoleného zemědělského podniku
Vošmerová, Denisa
This bachelor thesis aims to formulate possible marketing strategies for the agricultural company named Farma rodiny Němcovy. The primary production of the selected farm is the sale of own animal products made with respect to the environment. The first part of the thesis describes the concept of marketing and its use in agribusiness. It also demonstrates partial analyzes methods used in the second part of the thesis. This part contains the author’s work. After characteristic of the farm, the partial analyzes based on the following methods are formulated: PESTE Analysis, Porter’s five forces, Key Success Factors, and SWOT Analysis. From the SWOT Analysis were formulated marketing strategies.
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