|
|
Market position of a private label
RACKOVÁ, Pavlína
The thesis focuses on the selection of appropriate communication tools to enhance consumer awareness of Lidl's own brands. The thesis describes the retail industry and the brand as such and then focuses on own brands. The aim of the thesis is to find out how consumers perceive the Lidl retail chain's own brands and, based on the data obtained, to propose recommendations for increasing knowledge of the Lidl retail chain's own brands. Own brands, in a figurative sense, represent the ownership of the retailers themselves or the retailers that consumers should encounter on the sales floor of these retailers.
|
|
|
Food waste in households and retail store
NOVÁ, Vlasta
This thesis deals with the issue of food waste in households and retail stores. It focuses on the causes of food waste, possibilities for reduction and ways of dealing with this waste. The work includes research at the level of households and retail establishments. The used methods are based on a quantitative approach, questionnaire surveys are carried out. The obtained results are compared with the results of international research as part of the evaluation of the research questions. At the end of the thesis, there are recommendations that could lead to a reduction of food waste in households and retail.
|
|
|
Market position of a private label
HUBÁČKOVÁ, Petra
The main aim of this bachelor thesis is to suggest how to improve private labels development in the selected retail trade. The partical aims are find out how consumers perceive private labels and what is their place in the market. This thesis is devided into two parts - theoretical and practical. Theoretical part is focused on terms like private label, brand, marketing research etc. Practical part is about private labels of one selected retail trade. In this case it is Kaufland and private labels in their range of goods. The main method used in practical part is collecting data in quantitative marketing research. The marketing research is realized online at Google Forms. The questionnaire is composed of 21 questions and it was filled with 178 respondents. The main recommendations for retail chain Kaufland and their private labels development based on marketing research are better propagation and better desing of packaging. Private labels are generally quite popular. Main reasons for buying private labels products are good quality and favourable prices.
|
|
|
Market position of a private label
LHOTÁK, Jakub
The bachelor thesis deals with the position of a private label on the market. The main aim of this thesis is to find out the view of consumers on the private label of a selected retail chain in the Czech Republic. The theoretical part focus on the concept of brand and how it is defined. The work also focuses on consumer characteristics and marketing research. In the practical part, a marketing survey was used. A questionnaire survey conducted among consumers of retail chain LIDL was used for data collection. The results are then processed using graphs. Based on the results, this thesis suggests steps to improve the brand presentation,its design and subsequent sale of the private label in its retail chain.
|
|
|
Fish supply in selected retail chains' stores
HÁBROVÁ, Zuzana
The aim of this thesis was to determine and compare the supply of fish retail chains' stores, especially in the context of the supply of Czech fish production. The supply of fish is compared based on data obtained by observation, which was carried out over one year in retail chains' stores selected according to specific criteria, namely Albert, Globus, Kaufland, and Tesco hypermarkets. Based on the obtained data, it was possible to evaluate research questions, and in the conclusion of the thesis to make recommendations for supporting Czech fish production and its sale.
|
|
|
Výnosnost prodeje potravinářského zboží privátních značek obchodního řetězce
Molišová, Ludmila
The diploma thesis is concerned with private labels, their development, structure, positives and negatives of selling them and factors that have influence on consumer’s purchase decision process. The empirical part analyses profitability and sales of private brands of the ENAPO retail chain. It also compares products of private brands with retail labels. On the ground of economic analyzes and customer survey, there are suggested recommendations to increase the sales of private labels.
|
|
|
Úspěšnost prodeje masných výrobků v obchodním řetězci ENAPO
Zavadilová, Tereza
The diploma thesis deals with the sale of smoked products in the retail chain ENAPO OBCHODNÍ, a.s. The sales of these products were analyzed at the ENAPO store in the town of Švábenice. The sales were in August, September and October 2017. The popularity of the suppliers of smoked products was evaluated according to the number of their sold products and according to a comparison of the sales of the same products from different suppliers. The impact of the sale of smoked products in two consecutive special offers on the overall sales of products was found. The sale of discounted smoked products was investigated in the monitored period. The diploma thesis also deals with the mark-up applied by the retail in smoked products. A trend of sales of selected smoked products is outlined. The solved issue is complemented by respondent’s opinions on the sale of smoked products in the store, on their quality, price and customer awareness of the sale of smoked products. On the basis of the findings, recommendations have been proposed to improve the sale of smoked products in the shop.
|
|
|
Business plan
Doan, Manh Hung ; Srpová, Jitka (advisor) ; Doan, Jan (referee)
Firstly, the aim of this Bachelors thesis is to create a business plan for unification of Vietnamese minimarkets in the Czech Republic by a web application. The goal of the unification is to create a shopping union and then a retail chain. Secondly, it is necessary to define conditions for successful realization and to answer research questions. After the introduction, two main parts of the work follow. The theoretical part deals with the definition of basic concepts in the business, the key legal forms of the company and all the necessary points which are needed for making a business plan. The second part is a practical application of theoretical knowledge and contains a real business plan to create a locator of Vietnamese minimarkets. In the business plan, the main focus is on the creation of a viable business, a description of the business opportunities, the objectives of the company and the owners, the company strategy, the market analysis, the marketing strategy, the implementation plan, the identification of the risks, etc. The ending of the Bachelors thesis contains answers to the research questions and summarizes the conditions of the successful realization of the business.
|
|
|
Market position of a private label
KATRUŠINOVÁ, Adriana
The subject of the bachelor thesis "The position of private label in the retail chain" is an analysis of private label of a selected retail chain Albert. This thesis describe the issues of private labels on the markets in the Czech Republic and in the other countries too. The products of private labels are substitutes for branded products. The main sign of private product is a high quality at advantageous prices. Idividual types of private labels are intended for different customer groups. These groups are characterized by common shopping trends. The primary aim of this thesis is a appraisal of shopping behaviour of selected customer group. The thesis includes the part of marketing research. This research is realized by the questionnaire. The result of the marketing research is used for further development of the selected private labels.
|
|
|
The use of social media in marketing of retail
Rožková, Lucie ; Stříteský, Václav (advisor) ; Březina, Martin (referee)
The subject of the thesis The use of social media in marketing of retail is to analyze and evaluate success of the marketing strategy in social media used by retail. Comparing the effect of social media with competition and formulation of recommendation for analyzed company in efficient and successful communication on the social media. The theoretical part is focused on examination of performance issues. Also on examination of possibilities in using of social media in marketing strategy. Following methodic part shows used research and analythical methods. In the practical part the survey, competitive comparison and also content analysis is used to compare the effect of the analyzed company and its competitors on the social network, Facebook. Then according to the results of analysis the author suggests recommendations for better assessment of communication with customers by using social media. In conclusion, there is appreciation of the work and commenting defined hypotheses.
|
guest ::
