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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Measuring the effectiveness of the delivery of information and communication services using Business Intelligence system in the banking sector
 Jež, David ; Novotný, Ota (advisor) ; Řezáč, Miroslav (referee)
The final thesis focuses on the issue of measuring efficiency in the delivery of information and communication services in one of the multinational banking institutions operating within Czech market, particularly in the context of its information technology department. Measuring of the effectiveness is demonstrated on built Business Intelligence (BI) solution. The main goal of this work is therefore the development and implementation of BI solution that provides automated reporting to measure the effectiveness of mentioned department. The thesis is divided into two parts -- theoretical and practical. Theoretical part focuses on BI basics, efficiency measurement models, ITIL and issue of SLA. In the practical part there is development of BI solution described with the entire application life cycle demonstration. Benefit of the final thesis is mainly in the deployment of BI product in real company. For of a wider audience is the key benefit contained especially in the theoretical part where the basic information of BI and performance measurement possibilities can be found.
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Product placement in TV production
 Koulová, Lucie ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
The thesis "Product placement in TV production" focuses on a specific type of marketing communication named product placement, particularly in the Czech TV broadcasting. The main aim of this thesis is to explore product placement and its particularities in TV production, with the focus on the Czech television broadcasting. Furthermore the next goals are to describe the whole proces of product placement realisation and to find out whether people know or do not know what a term product placement is and its legal background in the Czech Republic and how they perceive product placement in the Czech broadcasting.
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HR Benchmarking and measurement of human resources management effectiveness
 Synek, Pavel ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The theoretical part desribes some of the main concepts used in assessing human resources effectiveness especially those from the last decade written in anglo-saxon countries. There are three goals of the analytical part: comparison of the human resource management indices with international benchmarks, testing of stated hypotheses defined in cooperation with top management of the chosen company and determination of key human resources indices. Comparison and analysis are main methods used in the thesis. Beside partial recommendations there are two main indices proposed at the end to help top management to achieve goals of the business strategy.
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