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Ski courses at secondary schools in the Central Bohemian region
Hanáčková, Lucie ; Fořterová, Petra (advisor) ; Gnad, Tomáš (referee)
Title: Ski courses at secondary schools in the Central Bohemia region Objectives: The goal of this bachelor thesis is to map ski courses at secondary schools in the Central Bohemian region, and determine the interest of secondary school students in these courses. Methods: The fundamental research method used was a questionnaire conducted in an online form. The questionnaire was composed of closed and semi-open questions. 132 students of secondary schools in the Central Bohemian region (aged 15-19) across all school years participated in the research. Results: Based on the results of the questionnaire research, secondary schools in the Central Bohemian regions still organize ski courses for their students, despite decreasing participation of students in these courses. Based on collected data, the organization of ski courses has also been impacted by the Covid-19 pandemic. The most frequent motivation of students to participate in these courses was time spent together with classmates in a mountain environment. A large majority of students that have participated in ski courses were satisfied with the organization and skiing education. Keywords: ski courses, secondary school, skiing, adolescence
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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