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The Localization of Foreign Direct Investment in the region of Middle Europe
Hánečka, Martin ; Jašek, Jan (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis “The Localization of Foreign Direct Investment in the region of Middle Europe“ is focused on localization of foreign direct investment in the region of Middle Europe and possiblities of making easier localization decision. The first part of the thesis summarizes teoretical knowledge of foreign direct investment, their difinitions, typology and effects on economy. The second part is focused on the analysis of localization factors of strategic services sector. On the analysis basis, in the final part is created the model, which can be used for easier localization decision making between economies of Middle Europe. Afterwards the localization of a foreign direct investment is projected and analysed.
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Lokalizační faktory vybrané komerční vybavenosti na venkově
Šmíd, Ladislav
ŠMÍD, L. Locational factors of selected commercial amenities in rural areas. Master thesis. Brno: Mendel University in Brno, 2022 The thesis deals with the topic of rural development and takes a closer look at small retail outlets in rural areas. The aim of this thesis is to identify the locational factors of small rural convenience stores based on literature and own research. The research is based on demographic, socio-economic and spatial analysis, based on which the villages without convenience stores in the selected region are spatially identified. This is followed by a comparison of the villages, which is complemented by semi-structured interviews. Finally, a synthesis and interpretation is made and some locational factors of rural convenience stores are identified.
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Analysis of Localization Decision-making within the Company in the Region Vysočina
KRÁTKÁ, Sabina
The thesis aims to find and identify factors that play part a in decision-making while looking for suitable options for where to set up business and conduct economic activities. Companies, which have their registered offices in the Vysočina region, will be used for this thesis. The thesis is divided into three parts. The first part describes the best-known localization theories and localization factors. At the end of this part, a brief description of the Vysočina region is added. The second part deals with the methodology, where the used localization factors are defined, data collection is described, and at the end of this part, the interviewed companies are characterized. The third part deals with own research activities, for which a questionnaire was created, examines not only the localization factors that affect companies but also the size of the company and the length of business. In this part, individual localization factors are evaluated according to the answers from the questionnaire. The evaluation relates the effect of factors on all companies from the Vysočina region, but also the effect of factors according to various criteria such as the size of the company, business district, or length of the business. At the end of the thesis, the factors, that most or least affect the localization of the business are pointed out.
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Localization factors of shopping centers: Case study of shopping centers in Prague
Hladík, Zdeněk ; Spilková, Jana (advisor) ; Pospíšilová, Lucie (referee)
Localisation of economic activities is an often debated issue in the expert literature. In particular, the factors determining the location of retail units in such a complex environment, as is the metropolitan Prague, is a very complicated process. Variance of several meters can determine the entire success or failure of the shopping center. Therefore, the first part of this thesis presents and discuss a broad range of studies and methods with different approaches to determine location analysis. The results of this thesis show the efforts of customers to minimize time and effort spent on shopping, which is just a reflection of the proximity and availability of metro station as the main localization factor in Prague's area. However, not only the location, but also the preferences of customers of specific marketing mix and characteristics affect the success of these centers. Key words: shopping center, localisation factors, Prague, metro, availability
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Impact of German direct Investment on Czech-German Cooperation
Cíchová, Magda ; Zamykalová, Miroslava (advisor) ; Hrbik, Peter (referee)
The bachelor thesis is devoted to a topic of German direct investment and their impact on Czech-German cooperation. The thesis classifies foreign direct investment, investment incentives, location factors and their effects on domestic enterprises and host country. The thesis further deals with the inward flow of German investment and examines the role of German direct investment in the Czech Republic. Finally, based on personal consultations and questionnaire, the thesis evaluates the impact of Ger-man direct investment on the Czech market.
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Analysis of location strategies of selected retail chains in Prague
Bartošek, Petr ; Sýkora, Luděk (advisor) ; Drtina, Tomáš (referee)
Analýza lokalizačních strategií vybraných maloobchodních řetězců v Praze ABSTRACT This thesis explores the spacial distribution of retail chains within Prague; concentrating on 1) spatial patterns and retail distribution 2) transport accessibility within the vicinity of the store and 3) their proximity to food units. I have discussed the conditions that have shaped the changing face of retail to what it is today. Spatial configuration strategies were used to analyse the distribution of the retail environment. Following this, analysis was conducted at the levels of group, category and individual chains. The results showed retail in Prague was concentrated. However, significant differences were observed within categories and chains. Although food unit coverage is good throughout the city, pockets of areas exist that are not served by a particular store within a preferential distance. Keywords: location strategies, spatial patterns, retail, average nearest neighbor, availability of food outlets
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Localization factors of shopping centers: Case study of shopping centers in Prague
Hladík, Zdeněk ; Spilková, Jana (advisor) ; Pospíšilová, Lucie (referee)
Localisation of economic activities is an often debated issue in the expert literature. In particular, the factors determining the location of retail units in such a complex environment, as is the metropolitan Prague, is a very complicated process. Variance of several meters can determine the entire success or failure of the shopping center. Therefore, the first part of this thesis presents and discuss a broad range of studies and methods with different approaches to determine location analysis. The results of this thesis show the efforts of customers to minimize time and effort spent on shopping, which is just a reflection of the proximity and availability of metro station as the main localization factor in Prague's area. However, not only the location, but also the preferences of customers of specific marketing mix and characteristics affect the success of these centers. Key words: shopping center, localisation factors, Prague, metro, availability
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The Localization of Foreign Direct Investment in the region of Middle Europe
Hánečka, Martin ; Jašek, Jan (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis “The Localization of Foreign Direct Investment in the region of Middle Europe“ is focused on localization of foreign direct investment in the region of Middle Europe and possiblities of making easier localization decision. The first part of the thesis summarizes teoretical knowledge of foreign direct investment, their difinitions, typology and effects on economy. The second part is focused on the analysis of localization factors of strategic services sector. On the analysis basis, in the final part is created the model, which can be used for easier localization decision making between economies of Middle Europe. Afterwards the localization of a foreign direct investment is projected and analysed.
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Localization factors of industrial zones in the Zlín region
Mlčák, Ladislav ; Macháček, Jaroslav (advisor) ; Silovská, Hana (referee)
The thesis is based on regional analysis of industrial zones and empirical research of firms located in industrial zones in the Zlín region where searches and evaluates the factors of localization firms. Industrial zones are often considered as an instrument to raise the economic level of the region, but they must comply with market demands for localization in order to use their capacities. The theoretical part presents a view into the theories of localization in order to classify the most important location factors. The following practical part first describes the 17 industrial zones in the region. These characteristics form the conditions of comparison and evaluation of localization factors in connection with empirical research of firms located in industrial zones. The analysis also marginally deals with the selected impacts of industrial zones.
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Strategic development of tourism in Mladá Vožice
NOVÁKOVÁ, Kateřina
The main objective of this bachelor's thesis titled Strategic development of tourism in Mladá Vožice was to evaluate the potential of the city for tourism development. Analysis of the current state and field research was the basis for the assessment of offer and demand of town tourism. Visitors and local citizens most often link Mladá Vožice with concepts such as pretty town and beautiful countryside. Important finding was that tourists regularly return to the city mainly because of sports, leisure and cultural offer. The main tourist destination is the castle Šelmberk. Now for the development of sports and recreational and cultural- historical tourism Mladá Vožice offers suitable conditions.
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