|
|
Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
|
|
|
Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
|
|
|
Link profile analysis
Hlaváčová, Linda ; Mittner, Jan (advisor) ; Vidim, Jaroslav (referee)
Complying of basic SEO principles and methods has belonged to main pillars of on-line propagation for several years. These days the biggest competition takes place in the sphere of off-page factors - mainly the quality and amount of backlinks is important. The purpose of this work is to suggest methodology of basic analysis of link profile. With this mothodology one can explore what links lead to a page, their amount, characteristics and their quality. This methodology can be used to analyse the competitors SEO activities. To introduce the problem, the teoretical part of work is dedicated to SEO, linkbuilding methods and the links characteristics and link profiles. Practical part describes the most used tools od link profile analysis, work with Majestic SEO tool and suggestion of methodology of link profile analysis. The methodology is demonstrated on two websites.
|
|
|
Current search engine optimization practices
Martinka, Jan ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
The paper summarizes current options of free search engine optimization for websites. Structured into on page and off page factors, they are assessed by their importance for search engine rankings. Outdated factors a contradicted and replace new, modern ones. Most of the practices mentioned in the theoretical part are applied to website of student parties' organization. The aim of this paper is not only to map current practices, but with their help to achieve better search engine results for the mentioned website and to increase the number of visitors on organized parties.
|
|
|
Enterprise SaaS application market launch
Koutný, Jiří ; Burkoň, Lukáš (advisor) ; Feuerlicht, Jiří (referee)
The goal of this work is to describe the model for providing software as a service from the perspective of enterprises, compare it with other models of providing software and present potential benefits and risks of this interesting concept. The practical part of this work includes a comprehensive guide of launching the specific SaaS application into the market. At the beginning of the work I try to define the concept of SaaS and describe its historical background. In the main chapter of the theoretical part I compare the key features of SaaS compared to traditional software in the perspective of enterprises and describe its use for specific types of applications. Theoretical part conclusion is a reflection on the future of the SaaS model, including potential problems and impacts on the ICT market. The practical part of my work describes the strategy of launching my own SaaS application called Collabim into the market. The application is used for administration and analyzing activities associated with search engine optimization (SEO). Introduction of the practical part shows the most important functions and tools of Collabim and the environment in which it has been created. Furthermore, it describes the target group, competition analysis, SWOT analysis, marketing strategy, the analysis of costs and revenues and defines the main objectives of the project. Finally I summarize current status of the project, describe the mistakes I made, and schedule all activities that must be done before Collabim market lunch. The full conclusion is devoted to the reflection on the future of the entire project.
|
guest ::
